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I find the honesty refreshing, but more to the point I cannot utterly disagree. Many view terms such as exploited as a default negative. While in reality it can also have a equally positive impact. Some here refer to Electronic Arts, but can we not also refer to Nintendo in this category as well. In fact when it comes to console gaming Nintendo is the master of being unoriginal. Anything they create will be exploited perpetually.

Exploitation can be a positive as long as the mentality is one of maintaining originality and refinement within a franchise. A company can do credit to its exploitation if it chooses to view the previous games in a series as a base, and is mindful that it must greatly exceed itself in the next iteration. A example of this would be Bungie, and the Halo series. Each game in the series has been a dramatic improvement over the previous title.

Ironically I think if more companies thought about creating games with the mentality that they would become franchises rather then stand alone titles. We might just might actually get better titles, because if you want to build a franchise the quality must be there on day one. The aspects that will make a series unique will be there on day one. The production values will be there on day one. We could probably expect to see more high end titles rather then original titles built on a shovel ware budget.

Originality for the sake of originality is a very scatter shot affair. A company only seems to strike gold rarely, and more often then not finds nothing but money going down the drain. In this case they are not saying they are going to stop making original titles. They are just going to come at it from the mindset of is this something we can develop further.