The researchers at GfK Asia have released their first retail games software measurement for Hong Kong, adding to its coverage in Europe, Australia and New Zealand. Retail sales of games in Hong Kong this year are expected to total about $72 million or roughly 1.9 million boxed units sold. Furthermore, GfK is forecasting "steady growth for 2009 estimating a minimum of 15% growth in this competitive market."
So what types of games do people in Hong Kong play? GfK said the top three genres were action, sports and shooting. Portable gaming is also huge, accounting for 31 percent of the physical games market.
In terms of hardware, GfK estimates that the console hardware market in Hong Kong will be worth about $189 million this year; the research firm expects a minimum of 720,000 units to be sold. Additionally, for 2009 hardware sales are forecast to grow about 10 percent in both units and value, GfK said.
"Historically we have seen how books, music and movies integrate into human lifestyle as a form of entertainment or knowledge. We have now come to an era where games will soon move into the main stream of our lifestyle as one of the core entertainment segments," GfK Asia Commercial Director, Stanley Kee commented. "In a digital world with mobility as a key focus in both work and play; games software is poised to fit into the new age lifestyle well among the many options available for consumers. The beautiful thing about games as a form of entertainment is that it is interactive, unlike books, movies and music, the real and the virtual world seems to co-exist at the same time which really brings excitement to consumers."
He continued, "Due to Asia's less organized sales distribution routes , games software retail sales can be challenging with an estimated universe of over 500 shops in Hong Kong, more than 1000 shops in Taiwan, about 1000 shops in Korea and more than 400 shops in Singapore. Publishers, Developers and Hardware suppliers need to be armed with knowledge and insight to better map the long term potential of Asian consumer needs."