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Forums - Sales - Microsoft say that PS3 will be $399 by christmas

From Andre Vrignaud, Xbox Director of Technical Strategy:

The old 60 GB SKU is being cleared out for $499 as quickly as possible - as you might recall, this was the supposed "price cut" that Sony announced. In reality, once supplies are gone in the next couple of months it'll be gone forever. However, that doesn't leave Sony in a good place. A single, $599 SKU would be untenable; if they don't move significant hardware this holiday they'll basically be dead for this generation.

My prediction is that you're going to see the creation of a new, low-end SKU this holiday. It'll likely remove integrated WiFi, memory card reader, and most controversially, all backward compatibility. (Remember, there's still some back-compat hardware in even the new "software only" back compat SKUs; removing the remaining CPU is a significant cost savings.) You'll see a new WiFi dongle made available. And finally, this low-end SKU will likely come with a smaller 40 GB hard drive. The low-end price will be set at $399, with the higher-end 80 GB SKU dropping to $499.

Sony will start selling a $399 PS3 by Black Friday 2007, the official start of the holiday season.

Interesting... what do you think?



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i'm not gonna trust microsoft telling us what sony will do



currently playing: Skyward Sword, Mario Sunshine, Xenoblade Chronicles X

Similar thread here:

http://vgchartz.com/forum/thread.php?id=4721



I think Microsoft is the last person (entity?) to be telling us Sony's business plan.



PS3: 5.51m/51w, avg 108,039/w (up 239)
360: 12.93m/102w, avg 126,764/w (up 625), leads PS3 by 7.42m (up 70k), avg lead 18,725/w (up 386)
Wii: 13.52m/51w, avg 265,098/w (dn 1,102), leads PS3 by 8.01m (up 90k), avg lead 157,059/w (dn 1,341)

If 360 sales stabilize, PS3 sales increases needed to pass 360 by...
01/08: (008w) +875.8%, 04/08: (021w) +344.4%, 07/08: (034w) +219.3%, 10/08: (047w) +163.5%
01/09: (060w) +131.8%, 04/09: (073w) +111.4%, 07/09: (085w) +098.1%, 10/09: (099w) +086.7%
If Wii sales stabilize, PS3 sales increases needed to pass Wii by...
01/08: (008w) +1072.%, 04/08: (021w) +498.4%, 07/08: (034w) +363.4%, 10/08: (047w) +303.1%
01/09: (060w) +269.0%, 04/09: (073w) +246.9%, 07/09: (085w) +232.6%, 10/09: (099w) +220.3%
If PS2 sales freeze, Wii sales increases needed to pass PS2 (as of Mar07, 108.4m) by...
2008: (008w) +4373.8%, 2009: (060w) +0496.5%, 2010: (112w) +0219.6%, 2011: (165w) +0116.9%
2012: (217w) +0064.9%, 2013: (269w) +0033.1%, 2014: (321w) +0011.5%, 2015: (376w) -0004.8%
At +0% it will pass it in 358w, the week ending September 19th, 2014, at an age of 409w (7y44w).
Current age of PS2: 7y37w.

Last update: Week ending November 3, 2007

Sadly that whole idea sounds like a really good business plan. Maybe sony should hire THAT guy to sell their consoles.



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I don't see Sony introducing a 'core' unit.

I do see Sony dropping the 80G model to $499 by holiday.

If this is what MS thinks Sony will do then they are probably planning on dropping the 360 prices as well.



WiteoutKing said:
I think Microsoft is the last person (entity?) to be telling us Sony's business plan.

It just sounds like they've been reading the latest GameInformer.

http://www.psxextreme.com/ps3-news/1540.html (IE) 



If this is true, if they are correct. Sony is smarter than I thought. Id rather buy a 40gb model than a 20gb model.



 

mM

If sony can afford to put that SKU out there it will be a huge success.



To Each Man, Responsibility

hasn't some sony exec (maybe Kaz) already said they don't like the idea of multiple SKU's because the buyers reacted negatively?.

I don't think sony will do that again, I think they'll stick with just the one.