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Forums - Sales Discussion - Sony Reports Q2 Earnings, Loses $379m.

This is for the games division. Not the entire company.

Game
(Billions of yen, millions of U.S. dollars)
Second quarter ended September 30

2007 2008 Change in yen 2008
Sales and operating revenue ¥243.4 ¥268.5 +10.3% $2,582
Operating income (loss) (96.7) (39.5) - (379)

Unless otherwise specified, all amounts are on a U.S. GAAP basis.

Sales increased 10.3% year-on-year (a 15% increase on a local currency basis) to ¥268.5 billion ($2,582
million).

Hardware: Overall hardware sales increased as a result of an increase in sales of PS3 and PSP. Sales of PlayStation®2 (“PS2”) decreased year-on-year.

Software: Despite an increase in PS3 and PSP software sales, overall software sales decreased as a result of a decrease in PS2 software sales.

An operating loss of ¥39.5 billion ($379 million) was reported, an improvement of ¥57.2 billion year-on-year.

The decrease in operating loss in the current quarter was primarily due to PS3 hardware cost reductions and increased sales of PS3 software, as well as strong sales of PSP hardware.

Worldwide hardware unit sales (increase/decrease year-on-year):
→ PS2: 2.50 million units (a decrease of 0.78 million units)
→ PSP: 3.18 million units (an increase of 0.60 million units)
→ PS3: 2.43 million units (an increase of 1.12 million units)

Worldwide software unit sales (increase/decrease year-on-year):
→ PS2: 23.1 million units (a decrease of 14.9 million units)
→ PSP: 11.8 million units (a decrease of 0.8 million units)
→ PS3: 21.1 million units (an increase of 10.7 million units)


Inventory, as of September 30, 2008, was ¥243.2 billion ($2,338 million), which represents a ¥4.6 billion
decrease compared with the level as of September 30, 2007. Inventory increased by ¥83.7 billion, or 52.5%,
compared with the level as of June 30, 2008, due to increased inventory of PS3 and PSP hardware for the
holiday sales season.

http://www.sony.net/SonyInfo/IR/financial/fr/08q2_sony.pdf



Back from the dead, I'm afraid.

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This hasn't been posted 100 times already.

They outsold the 360 though :)



So they didn't make any profit at all?



Hyruken said:
So they didn't make any profit at all?

This is false.  Sony made 212M this quarter.   The thread title was made to make Sony look bad.



I think the only good news for sony is that they had manage to cut the loss from 967M to 395M



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WiiStation360 said:
Hyruken said:
So they didn't make any profit at all?

This is false.  Sony made 212M this quarter.   The thread title was made to make Sony look bad.

Did you read the information at all?

The entire post contains Sony's gaming division. Since this is a gaming website. Sony lost $379 million dollars in their gaming division. Thats the point of this thread.

This isn't made to make Sony look bad. It's a post in the Sales forum that has revenue info, as well as hardware/software information for the Playstation family.

 



Back from the dead, I'm afraid.

WiiStation360 said:
Hyruken said:
So they didn't make any profit at all?

This is false.  Sony made 212M this quarter.   The thread title was made to make Sony look bad.

 

 Please explain, ahh its ok mrstickball has just said what it is :)



mrstickball said:
WiiStation360 said:
Hyruken said:
So they didn't make any profit at all?

This is false.  Sony made 212M this quarter.   The thread title was made to make Sony look bad.

Did you read the information at all?

The entire post contains Sony's gaming division. Since this is a gaming website. Sony lost $379 million dollars in their gaming division. Thats the point of this thread.

This isn't made to make Sony look bad. It's a post in the Sales forum that has revenue info, as well as hardware/software information for the Playstation family.

 

 

Lol, what a lame attempt at a cover up.

The title implies the entire company lost $379 million dollars, which they didn't. Plus you know this has already been posted since at least 2 threads about it are on the front page, which means there was no need for this thread.

Basically the only reason you posted this was for the thread title.



This has been posted at least 2 other times by my count, and one of them was by another mod. A simple search before creating a new topic is not too much to ask of people.

Link to the Fishyjoe thread: http://vgchartz.com/forum/thread.php?id=46984



Starcraft 2 ID: Gnizmo 229

I see sony had a 54M net profit in its gaming division