JaggedSac said:
I think people tend to disregard the human elements of coorporations. Apparently there is nothing but heartless people that work at M$. LOL. Of course the parents should have handled the situation differently, but that is the cause and they are trying to solve the effect right now and worry about the cause after the kid is found. If you for one second think that money is more important than trying to find a kid that could be in danger, you have some serious problems. |
I would say it's justified. Corporations are enormous mechanisms for avoiding responsibility and distancing people from the consequences of their decisions. Thousands of people who are "doing what's best for the company" and "just doing their jobs." Eliminating human elements is one of the key functions of many institutions.
And that's why it's important to respect what Microsoft is doing here. Sure, it is just PR, and Microsoft the institution has little reason to care what happens to this kid, regardless of how much Microsoft's staff may care. The only reason they're doing this is to earn the goodwill and favourable opinion of potential customers. If MS doesn't get that goodwill, there's little incentive for it to make an investment like this in the future.
$50,000 is a pretty cheap ad campaign, and I hope it's far more effective than the $300 million Seinfeld campaign.
"The worst part about these reviews is they are [subjective]--and their scores often depend on how drunk you got the media at a Street Fighter event." — Mona Hamilton, Capcom Senior VP of Marketing
*Image indefinitely borrowed from BrainBoxLtd without his consent.