http://www.mcvuk.com/news/27755/Nintendo-takes-over-50-of-UK-console-sales-in-2007

Nintendo takes over 50% of UK console sales in 2007

Tim Ingham Today, 3:13pm

Wii and DS combine to steal back market share from Sony and Microsoft

Despite on-going stock problems with Wii, Nintendo has claimed over half of all console hardware sales so far this year in the UK.

In the week when its rivals unveiled new sales-boosting initiatives of their own at E3, Nintendo has once again proven that its unique approach to interactive entertainment is taking DS and Wii to new heights.

As MCV’s analysis of the ChartTrack half-yearly figures shows, the Japanese platform holder took 53 per cent of total UK console sales in the first 26 weeks of 2007. Other indications that the company pulled ahead of its rivals in the period were:

-Revenue achieved by DS software grew by 164 per cent year-on-year to £91 million, whilst unit sales increased by 196 per cent to £4.04 million;
-Nintendo’s overall market share on hardware grew by some 19 per cent year-on-year as both of its competitors’ dipped by ten per cent;
-Wii software alone raised £46 million at retail.

“We’re very pleased with the first half of the year’s performance, but we see this as really only the start,” Nintendo UK MD David Yarnton told MCV. “Our sales clearly show that we are expanding the games market.”

The company now looks set for its best annual console market share since 2000, when the combination of the N64 and Game Boy Colour secured a 54 per cent full-year share of the UK business, according to ChartTrack.

“The UK results are very impressive – especially considering where Nintendo has been in the recent past,” added director of ChartTrack Dorian Bloch.

“There is real potential for Nintendo to dominate market share for the full year, but PS3 price and Wii stock will both be very influential factors.”

Impressive :)

They are regularly scoring 75%-80% of hardware/software in Japan, wonder if other regions can reach those levels in the future.

With the three some of PS2/PSP/PS3 Microsoft must be getting killed in overall hardware market share.

Cant they ever give all the info, a nice breakdown of everyone.

And it's way to the 66 % marketshare :p

Wow, I never realised how much more companies make on software than hardware. Anyway, yes, over 50% is very, very impressive. I'd like to see figures for the 360 and PS3 as well, though, since it's very much possible that the 360 actually has a greater marketshare than the Wii so far this year (just not the DS).

I don't think it can get to those levels outside of Japan.  Japan has historically picked one large winner in each generation, while in the U.S. and Europe other consoles have done good business in addition to the market leader.  I think over 50% is quite an achievement for both areas...if Wii got to 50%+ of home console sales, that would be even more impressive. 

Well Blue3, while MS and Sony fight it out over the hardcore minority, Nintendo is gladly gobbling up the rest of the market it would seem so that seems to be making the headlines. I guess most analyst don't feel the need to discuss MS vs Sony for some reason.