Ok, lets take about the production costs.
Heres my first "Source": http://globaltechforum.eiu.com/index.asp?layout=rich_story&channelid=3&categoryid=9&title=Sony+has+work+cut+out+to+recoup+PS3+costs&doc_id=10771
First Quote:
"Merrill Lynch has estimated the PS3 cost $900 to produce when it launched; its price tag for the 60 gigabyte version is $599 in the US.
The biggest costs are represented by the powerful Cell microprocessor, estimated to cost $230 each, and in the Blu-ray disc player, which is thought to cost $350 per console."
Hmmm so the 350$ for a blue ray disk player are now about what? Be my guest at guesing, I say 100 $.
Second Quote:
"Within three years, the production cost of each PS3 is estimated to decline to $320, according to Merrill Lynch, and analysts expect Sony to slash PS3 prices by at least $100 during the crucial Christmas sales period this year. "
Well he has his 100$ right know, but he is saying at least. By the way, there source is THE FINANCIAL TIMES so, we have at least to consider they are right at some point.
The 80 gig model has most likley no EE (which makes 30 $ less for EE+ RAM) and a new motherboard (20 $ less, i read somewhere (European version)). The Cell should have gone down in production by another 10$ right know (even more if IBM already producing them or they have hit 65 nm). Also at the start they had huge problems to produce that thing, they are know gone. I say, they released the PS3 at least 3 month earlier that they should in term of good production. I know some of you will say that this is a bogus guess, but i say that means at least another 40 $ cost down.
So my gues of production costs of the 80 gig model:
| Start | 900$ |
Bigger HD
| 910$ |
| Blue Ray | 660$ |
| EE + Motherboard | 610$ |
CELL and Optimization
| 570$ |
So my guess is, it costs about 570$ to produce the 80 gig PS3 at the moment.
Keep in mind, that it does not mean they making profit with it. Some here question why Sony's gaming devision still operates at loss.
Well, these PS3 don't ship for free, the advertisements aren't for free, the people working for Sony to sell these PS3 aren't for free and the hole logistic isn't for free and the shop owner want at least something to sell a PS3 and there is maybe also a tariff you have to pay.
I think you need at least 50$/console to get all that stuff paid (I think its more about 75$ with the selling rate right know) to break even.
So the production cost is most likely under 600$ right know, but production cost is not all the cost, there is more.