News is out that Microsoft will further reach out (First Attempt: Overly Hype Pinata Game) to the casual market and heavily invest to this segment. Either they will come up with a new hardware/peripheral that involves more user interaction (Wii-Mote copycat) or flood the market with their own casual games. Microsoft is determined to copy Nintendo's strategy to expand their marketshare/counter Nintendo and keep their goal of maintaining their 'hardcore gamers market' lead with Sony in the United States (example: September released of Halo 3 and GTA exclsuive content).
It is a given that Nintendo STILL needs improvement to prove that they can cater to the hardcore gamers with a GOOD supply of quality RPGs, FPS and Sports Games. Nintendo can't afford to go casual all the way especially in the United States.
It is also a fact that MP3 is no Halo-killer. But... How important is MP3's success to Nintendo to solidly (not just a close first or second to Xbox 360) win the American market? To counter Halo?
What are you thoughts?
Areas of discussion: Number of games sold; game media's ratings; gamer's feedback; online play; graphics; peripheral(an official MP3 gun attachment); marketing/advertising budget (to counter Hype behind Halo)...
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