And who says the 360 is doing well?
Well, it's doing better than the PS3 now, but not by much. The 360 and the PS3 have both lost Japan. They're going to sell so badly it will have very little effect overall. Both are in a game drought right now, the 360 hasn't had a huge game since Gears of War and the PS3 only has Oblivion and Ninja Gaiden Sigma, a port and a remake. Oblivion didn't sell well, we'll see how NGS does. However, the 360 is likely to pick up soon. PS3 fans say all it needs is a price drop and some big games. However, the 360 is going to get these as well. When the 360 inevitably drops its price to $300 it's going to be about the same price as the Wii, which is a perfect price to sell a system judging by the sales of the Wii. $400 is still a bit too expensive and so is $500 in the case of the PS3.
The 360 is also getting a ton of big games later this year, more so than the PS3. You can see from this poll http://www.gamefaqs.com/poll/index.html?poll=2748 that the 3 most anticipated games on the PS3 this year are Grand Theft Auto IV, Devil May Cry 4, and Assassin's Creed. All are being released on the 360 as well. The 360 also has games like Halo 3, Mass Effect, Blue Dragon, Too Human, Bioshock, Eternal Sonata, Fable 2, and Unreal Tournament 3 which are all most likely going to be out this year and will make the system look very appealing. Halo 3 is undoubtably the second most anticipated game this year, after Super Smash Bros. Brawl. The 360 also has more support from American game designers, and since America and Europe are going to be the deciding factor for the 360 and PS3 this generation they may go over better with the audiences which are most important to both system's success. It's also releasing more games overall and a lot of casual gamers only notice that. I think we could definitely see a huge increase in 360 sales later this year and during the holidays.
I will say that maybe a price drop won't happen soon for the 360 for one particular reason. A lot of people agree that Microsoft entered the console business to prevent Sony from creating a complete home entertainment system thereby hurting the PC business. Indeed they lost 4 billion dollars on the Xbox and even if the 360 does well they will probably never make that back. However, this may not matter to them if the 360 continues to take away half of the PS3's audience. They may just go with Nintendo's strategy and try to sell the system at a profit so that they don't lose any more money. They did say they think the 360 will be profitable in 2008. A $100 dollar price drop costs them 100 million dollars for every 1 million systems sold. As long as Sony doesn't achieve their vision of becoming a complete home entertainment system and therefore cause Microsoft to lose money elsewhere they may not care about having massive sales.
All in all, though, if the 360 drops it's price this year and the games are well recieved it will probably do better than the PS3 for the rest of this year and the holiday season.










