Knowing Nintendo and what they have done to push the industry over 20 years i find it impossible to imagine them being exactly the same as Sony and MS. In a marketing and cost competitive sense Sony and MS would have beat them which would have most likely put them at 3rd place. That didnt happen and remember that Ninty worked on this wiimote for over 5 years, their plan was, like the DS, to change the way we play games.
I just can't believe Nintendo is all about money. Unfortunately that doesn't always make them profitable but it makes them unique and valuable in the industry anyway.
Thing i wonder is what else were they working on? What else were Nintendo going to do that didn't use BR/HD DVD, big hard drives, etc that would keep this unique and fresh approach?
“When we make some new announcement and if there is no positive initial reaction from the market, I try to think of it as a good sign because that can be interpreted as people reacting to something groundbreaking. ...if the employees were always minding themselves to do whatever the market is requiring at any moment, and if they were always focusing on something we can sell right now for the short term, it would be very limiting. We are trying to think outside the box.” - Satoru Iwata - This is why corporate multinationals will never truly understand, or risk doing, what Nintendo does.