I can see people buying the PS3 after seeing this...

@Onyxmeth: You just reminded me i could go and fill one hole. You know, once get the taste of it, you just want more videogame sales numbers.

Casual Gamers != Non-Gamers

Casual = spends brief times with or participates with in small doses; "I go to the movies casually." or "I jog for about five or so minutes a day."

Gamers = slang for those who play games. (video or otherwise)

Casual Gamers != Non-Gamers

Non-Gamers = those who don't normally play video games, or have a reason not to or have no reason to play video games.

Exanded Audience includes non-gamers but isn't filled with just that group,

In order to be a Casual Gamer within the video gaming community you must first buy a console, how is Nintendo gunning for people who already own their console?

Shigeru Miyamoto "We make our software to move our hardware."

i think it is good that the ps3 is trying to expand its audience

Sony is trying emulate the balanced audience of the Playstation 1 and 2 that made them so successful. If you look at the games for the previous two Sony consoles, they composed by far the most balanced libraries of the three main companies (Sony, Nintendo, and Sega in the 5th generation, and Microsoft's taking Sega's place in the 6th). The issue with the consoles of the 6th generation was that the Gamecube's main appeal was to children/teenagers/Nintendo fans whereas the Xbox's main appeal was to teenagers/college students/middle aged men. Sony is trying to avoid emulating the audience of the original Xbox, and I imagine that games such as Singstar, Buzz, and LittleBigPlanet are part of that.

also, let me first say i agree with the Wii being the new PS2....in fact from a business perspective the Wii has FAR more potential than the PS2. I thought the Wii was going to be god awful. its still not for me, but Nintendo will forever go down in history for this console. It has completely taken on a life of its own and will go down in technological and gaming history.....whether old school gamers or purests like it or not.

Now to piggy back on what you said the reason why the PS3 and the 360 will NEVER NEVER NEVER come close to the Wii, imo, in terms of mass market appeal is because of the first impressions. With launch titles and flagship franchises of Resistance, Gos of War and Halo compared to Wii Sports and Super Mario they are not destined to be in Nintendos league this generation. For me personally im so happy with what MSFT and Sony have done and continue to do for my personal tastes. I only fear that based on nintendos success and the rising costs of the "HD" console games i may be left out. I'm not quite ready to embrace the Wii, but maybe a badass Zelda game, some better online functionality and a slight shift to a more competitive online tracking system the Wii could EASILY branch over to appeal to gamers like me. However the cross over for Sony an dMSFT will be damn near impossible.....not to mention the price. nintendo has done just about everything perfect except churn out some great 3rd party kickass games.....but as i mentioned, Nintendo can EASILY do this in the future whereas Sony and MSFT will continue to struggle to reach back over to the casual audience.

you dont have to advertise the ps3 as a hardcore console, because they know hardcore know what hardcore games are coming to it ^^, at all i think ps3 commercials are the more hardcore ones or is it my idea??