nintendo is a stock to just keep holding... only need to check in on it from time to time. which is great! the less work the better.

i just hope they can expand into the fitness industry... probably cuts into their margins but hopefully it makes them no so dependent on the success of their consoles alone. its stock price roller coaster is just sickening over the last 2 decades or so.

or pipedreams of a apple-google-nintendo alliance... hey, at least they are moving their marketing department down to silicon valley. anyhow, interactive/fun fitness software/hardware actually seems the most natural expansion at the moment, hopefully Iwata-san or Reggie can deliver. if so, i believe that would be the first venture outside of videogame proper for nintendo in the last 20 years? other than merchandising.

For those interested, here is a link to the Nintendo stock page - directly on the Japanese Stock Exchange. Some nice graphs as well.

http://quote.tse.or.jp/tse/quote.cgi?F=listing%2FEdetail1&QCODE=7974&MKTN=T&cht=21&mode=M#chart

(EDIT - doh, didn't work - guess they use sessions or something. Try using this http://www.tse.or.jp/english/index.html then enter "Nintendo" into the search box right of the screen). 

(last I looked, share price was 50,500 --> absolutely amazing!)

First day of 2007 - the stock price was 28,320. Thats a 78% growth in the first 6.5 months of this year!

A quick calculation puts their market cap at $71bn AU/US (used 100Yen --> $1).

Nintendo needs to keep their market simple but not vulnerable, both Sony and Microsoft are at the mercy of larger trends that affect any branch of thier corporate endeavors even indirectly affecting branches not in the same spectrum. It's obviously a trade off either way but we've seen in not only the past but the present that Nintendo survives largely as a savy gaming company. And as they're the only true Gaming Company left they have an advantage in that which allows them to outmanuver the larger coporate behemoths seeking to steel their thunder.

How is Sony and MS's? stock doing by comparison?

Lol, pity to see two giants brought to their knees by the only true gaming company.