| Sqrl said:
Is it really that surprising though? In the last 10 weeks some ~3.8 million people have purchased a Wii and the vast majority of them probably only own one game or are at least weighing the average down considerably. That's not to say new purchasers shouldn't be considered, it just isn't surprising to me that dedicated gamers are offsetting this newer group. If you want to break it down at a coverage rate of 2 to 1 there would be about 1.9 million folks in that 10+ range you were referring to. That accounts for about 6% of the Wii user base and honestly sounds about right to me. After all those with no games and those with lots of games are the extremes, those with fewer games are obviously going to outnumber those with a lot since everyone must enter from the bottom level and there is a constant influx of new purchasers. The proof in whether or not nintendo is bringing in repeat customers will be in the attach ratio data over time. If the massive influx of new gamers are not repeat customers the attach ratio will go down. It's pretty much that simple. |
Even there you are assuming that these "newer gamers" who are just now buying Wii systems aren't buying more than one game and need to be offset by others. One person I know purchased a staggering 7 games to go with his Wii right from the start. Now it would be silly to assume that he represents a large portion of new buyers' habits, but it would be the same to assume that someone who buys a Wii with no games does the same. About the only assumption that is even remotely safe is that each Wii owner will have at least one game for their system and I'm sure there is even an exception to that somewhere... (people who buy it for gadget testing).
Once again, with only an average and not a distribution, we don't really know.
Your final "proof" is maybe even less accurate than you may realize. After a year, the Wii's warrantee runs out. At that point, there may be people who actually buy new Wiis rather than pay Nintendo's repair cost further skewing the attach ratio. I'm sure the PS2 was a victim of this many times over.











