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greenmedic88 on 11 August 2008
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Does anyone know the soft attach rate for the PS2 off hand?

Regardless of what it is, it undoubtedly dropped over time as the mass market consumer gradually became its largest demographic.

At this point for the Wii, people could only venture to guess what percentage of the consumer base falls into the mass market demographic. If I had to throw a number into the air, it would be anywhere between 25-50% of the overall market.

Whatever that number is, they are the consumers most likely to never buy more than 5 titles total over the lifetime of the console.

It's too early to be claiming any significant portion of Wii sales are a result of "replacement" (as in cheaper/easier to buy the same console twice than repair it). Based upon current rates of failure, it seems unlikely that Wii reliability will ever be a significant issue in driving repeat sales unless QC takes a big nose dive if Nintendo ramps up production too fast by lowering standards (very unlikely).

As it stands currently, the soft attach rate for the Wii is extremely respectable, even with the significant portion of consumers who buy well under the average.

As for Wii Fit, and it's not the first time I've said this, usage will have a built in attrition rate of use, like most exercise equipment (and most games). After 6 months of ownership, I would expect well under 10% usage for all consumers. Well under 50% even after 3 months.

But the key difference is that common perception for many consumers, is that the product is something that they will be using, or plan on using for a longer period of time (in the interest of weight loss, fitness, whatever) than reality. Not too many buy Wii Fit with the idea in mind that they read about it/heard about it, wanted to give it a try and then either decided it was fun, or not useful, only to stop using it a week or two later.

Personally, I accumulated over 30 hours of Wii Fit credits in about two months, and have stopped using it. I just did a Wii Fit test after reading this thread and it had been ten days since my last test. This is not to say it's going into the closet, since I can still use it for light work outs periodically, but I already have a biometric scale, so there's no need for a daily Fit Test.

It's still a good product, although not the industry revolution some made it out to be. The main reason I still remain optimistic about it is for future applications of the Balance Board, otherwise, it wouldn't make a difference if I flipped it on Ebay, or stored it in the closet.