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Forums - Sony - Sony Pictures: Blu-ray to outsell DVD by 2011

pichu_pichu on 02 August 2008

Citing the latest market reports available, Sony Pictures Home Entertainment Asia Pacific vice president Tim Meade has confided that the company believes sales of Blu-ray Discs will beat out that of standard definition DVDs by the year 2011.

According to the market reports, global sales of BD movies will rise from 9 percent at the end of 2007 to about 25 percent of all market share by the end of this year, and that the number was already at about 20 percent as of July.

In addition, the global sales of BD players (I'm not sure if PS3s are included in Meade's figures) in proportion to all video players, will rise to 15 percent from 7 percent year-on-year. Meade also noted that for the first half of 2008, sales volume of BD players increased 400 percent in the US and an astonishing 600 percent in Europe.

As a ratio, Meade says DVDs will hold a 75:25 percent lead over their HD counterparts by the end of 2008 and a 60:40 lead by the end of 2010 before losing out in 2011 by a margin that could be as small as 48:52.

http://www.afterdawn.com/news/archive/14979.cfm



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skeezer on 02 August 2008

Is this your 1st thread O_O

 

OT: I would be a good thing for the PS3 if it did.



^_^

llewdebkram on 02 August 2008

They claim BR now has 20% of the market?

I think that's crap unless they mean only including new titles that are launched on both DVD and BR.



pichu_pichu on 02 August 2008
skeezer said:

Is this your 1st thread O_O

 

no it isn't



goddog on 02 August 2008

bwahahahhahahaha, hahahhaha... im going to pass out



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NJ5 on 02 August 2008

I don't believe their figures for current market share, much less their projections for the future.

I sense there's a lot of spin in these numbers.

 



My Mario Kart Wii friend code: 2707-1866-0957

skeezer on 02 August 2008
pichu_pichu said:
skeezer said:

Is this your 1st thread O_O

 

no it isn't

I meant....1st thread in a long time

 



^_^

S.T.A.G.E. on 02 August 2008

LOL The only way that Sony is going to get Blu Ray to outsell DVD by 2011, is if they put a PS3 in every home that already has standard dvd, which is more than they they can really estimate. Sony hasn't proven by the sales of stand alone Blu Ray that this will happen. They need to fool people just like they did with the PS3 using the videogame market to win over the DVD market (because it couldn't have been done otherwise). Sony wants market share over the DVD market, which wont happen, because they've been in such a bad position since the 90's.



akuma587 on 02 August 2008

2011 is a reasonable prediction. 2012 may be closer to the truth.



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Diomedes1976 on 02 August 2008

Its for Asia ,where BR numbers are growing much faster.They may be at 20% now.