misterd said:
MS has been making a profit off the Core system for some time. If there is any console that they could drop $80, its the Core.
Remember, it is not uncommon for consoles to drop prices each year after launch.
Popular wisdom (which could very well be wrong) is that MS was prepared to cut price in 2006 when the PS3 and WIi launched, but since both consoles (esp the PS3) were released at such high prices, they didn't think it necessary.
In 2007, the RROD problem and the need to drop $1b on the extended warranties is what stopped MS from doing anything more than the 20/50/30 drop.
This year, with the anticipated lifetime cost of the RROD covered in last year's expense, a third, even cheaper iteration of the 360 architechture starting to roll off the lines, and the pressure being put on them by the revamped and repriced PS3, it is very conceivable that MS can not only cut prices, but do so aggressively.
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Let's take a trip to reality. http://www.gamepro.com/news.cfm?article_id=205656
Microsoft is finally making a profit on the 360. $426 Million so far through 2008. Guess what, all the production and cost savings you talked about are inlcuded in that figure. They lost close to $2 billion last year. If things go well for Microsoft the remaining portion of 2008 and sells 10 million. This $50 price cut will cost them $500 million. Reality is they are not going to throw away Their first full year of profit. Shareholders are getting very restless with the losses. Nintendo has shown that breaking even doesn't cut it in the video game industry. They may drop the price $50, but the most likely result is Sony will drop the price of the PS3 $50 mitimizing the increase in sales and taking away profits.
The Core may make a profit now. But a price drop of 29% is unheard of in electronics. Additionally, it is very unlikely they make $80 profit on each model.
It is typical for consoles to drop in price each year. But, no console has been as complex as either the 360 or PS3. And until Microsoft, came into the market, the loss leading strategy was typically short lived 1 year of losses versus a generation of losses.
You do know that Microsoft lost $2 billion in 07 right? Yes, $1 B was warranty expense but another $1 B was straight up losses.
So until Microsoft's financial's start to look rosier I'm going to go out on a ledge and say that are in denial of reality and grossly overestimating the cost savings that Microsoft has incurred.