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Forums - Microsoft - Why does the 360 sell so well in America?

It is my opinion that the Xbox does well in the US mainly because of its shooters--namely the Halo franchise--and its multiplayer experience. I know many people whose impetus for buying the Xbox/X360 was to experience Halo's MP both locally and on Live. And if MS continues to deliver popular shooter games that have a fun MP aspect--Gears and CoD4--,the friends of the people who own a 360 will also purchase a 360 to share in the fun. There may be other factors at play, but I think those are the main two reasons.



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@Sansui, while most of that is true, I also strongly believe that the PS3 is the better "value" as a console. You just get a whole lot more bang for your buck so to say. I can see the reasons to not be interested in a 360 :P

Europe not catching onto live might have something to do with them not wanting to pay for online gaming... if you play your console online for 4 years, that's at least $200 extra (in American currency, not sure what the transition rate is)>_>;;

As far as RROD issues are concerned, why is it only America is fine putting up with them?

I honestly think I asked the right question :P I'm just worried that America's average intelligence, and money to spend, is having something to do with it XD



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zeross said:
you know ps3/psp/wii outsold 360 in america this year?

 

No it hasn't.



Love the product, not the company. They love your money, not you.

-TheRealMafoo

Is an american product.



kn said:

 


That's a good question.  Certainly in Japan, the 360 libary isn't as big as there are a LOT of games that aren't localized.  It would be interesting to get a count of titles available in the local language for the PS3 and 360 in all three regions -- Japan, Major European languages, and the U.S.  I believe the 360 is still doing well against the PS3 in the U.K, isn't it?  Perhaps beacause of the English Language... That would bring us back to the "games" discussion as I would suspect (though I need some confirmation) that the number of titles available in English in the U.K. are similar to the U.S.

I believe there is more to the whole RROD issue than people are willing to admit.  Most of my 360 owning cohorts are fully aware of the RROD issue and are more or less fine with it.  Their thoughts are that, hey, it has a 3-year warranty and if it breaks, I'll just sent it back or buy a new one.  Americans are a bit more financially wreckless than most of the rest of the world (higher consumer debt, bankruptcies, low savings, etc.)  From my trips to Europe, I've found Europeans to be a bit more cautious when it comes to quality.  They will spend the money to get better quality.   The RROD issue probably is quite damaging to Microsoft in Europe.  Japan has two issues.  First, the same as Europe -- they like high quality goods.  Second, they ARE nationalistic and will buy the Japanese brand over others -- especially in electronics...  If Microsoft had built a quality product from day one, the 360's lead over the PS3 lead, worldwide, would have been, in my opinion, insurmountable at this point in the race.

See the more you post, the more of a Badass I realize you are >: ) This is putting many a things into perspective and it definitely helps me to see a bigger picture. I forgot about the whole localization issues (ironically the reason for many PS3 delays in Europe :P ).



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Chrono you are looking for the reason why the 360 sells well in America but not the rest of the world seems to be based on the assumption that is the american consumer that is making the error.

I think when trying to find the answer to this question you need to indentify the different types of consumers across the world.

The US consumer purchases on price and value (the wii is the clear winner here). The US consumer has almost no brand loyalty. Sony, Samsung, Toyota, it's all the same will by what is cheapest. You may see that as a lack of knowledge on quality and getting what you paid for, but that is the american consumer we by in volume and we are relentless in our consumption.

The Japannese consumer has a heavier sense of nationalism and will place a greater emphasis of this when making a purchase. Sony, Nintendo, Toyota, Honda, benefit from this consumer.

In Europe you see a well rounded consumer. Brand loyalty is a factor but price plays an important factor as well. Europe is also very anti-ms so their brand is perceived negativley by a majority of consumers. It's not anti-american it's just MS. When the European consumer looks to by a console they will look last at MS and first to Nintendo and Sony.

That is why in the US the 360 sells so well. We hold no bias, we purchase off price and value, and we have no sense of nationalism.



ChronotriggerJM said:
@Sansui, while most of that is true, I also strongly believe that the PS3 is the better "value" as a console. You just get a whole lot more bang for your buck so to say. I can see the reasons to not be interested in a 360 :P

Europe not catching onto live might have something to do with them not wanting to pay for online gaming... if you play your console online for 4 years, that's at least $200 extra >_>;;

As far as RROD issues are concerned, why is it only America is fine putting up with them?

I honestly think I asked the right question :P I'm just worried that America's average intelligence, and money to spend, is having something to do with it XD

As pointed out by someone else, Americans are really rather reckless shoppers.  I love my 360, but I recognize that MS *really* should have put more effort into the hardware testing.

I don't have a problem putting up with the warranty replacement should RRoD ever happen to me, but I am also a reckless American consumer :P  We buy a toaster at walmart and figure it's disposable.... and they may as well be, damn 5 dollar appliances break in 3 weeks.  Our econonomy has been subsisting on cheap, easily broken Chinese goods for so long we're pretty much programmed to expect failure in our electronics and appliances.

When I was visiting family a few weeks ago, my brother's 360 RRoD'd right in front of us, and without batting an eye, he called customer service and had a shipping label emailed to him in about 10 minutes.  It just doesn't seem unusual I guess, although it probably should.



scat398 said:
Chrono you are looking for the reason why the 360 sells well in America but not the rest of the world seems to be based on the assumption that is the american consumer that is making the error.

I think when trying to find the answer to this question you need to indentify the different types of consumers across the world.

The US consumer purchases on price and value (the wii is the clear winner here). The US consumer has almost no brand loyalty. Sony, Samsung, Toyota, it's all the same will by what is cheapest. You may see that as a lack of knowledge on quality and getting what you paid for, but that is the american consumer we by in volume and we are relentless in our consumption.

The Japannese consumer has a heavier sense of nationalism and will place a greater emphasis of this when making a purchase. Sony, Nintendo, Toyota, Honda, benefit from this consumer.

In Europe you see a well rounded consumer. Brand loyalty is a factor but price plays an important factor as well. Europe is also very anti-ms so their brand is perceived negativley by a majority of consumers. It's not anti-american it's just MS. When the European consumer looks to by a console they will look last at MS and first to Nintendo and Sony.

That is why in the US the 360 sells so well. We hold no bias, we purchase off price and value, and we have no sense of nationalism.

This is just it though, for the sake of "value", the PS3 is almost universally regarded as the better deal, you get way more for your buck then even some people know what to do with. For $400 you get your HD console, a blue-ray player, a guaranteed hard drive, wifi out of the box, HDMI 1.3, no online fee's, internet browser, free themes, full DivX codecs, and for many of us who know, we get dedicated servers for our online games (usually) which friggin rock.

The PS3 is chock full of "value". Which is why I'm at a loss, as a customer, I wanted the most product for my money, and in that regard, the PS3 takes the victory hands down. I understand that all consoles will have great games, and I'm generally an easy pleaser (although admittedly I didn't like Haze >_> ). I am looking for that reason, and I will consider America at fault until the rest of the world proves reason otherwise. I live in California, and MANY of the people I talk to on a daily basis shouldn't be making decisions :( It's pretty sad sometimes out here ><

 



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ChronotriggerJM said:
@Sansui, while most of that is true, I also strongly believe that the PS3 is the better "value" as a console. You just get a whole lot more bang for your buck so to say. I can see the reasons to not be interested in a 360 :P

Europe not catching onto live might have something to do with them not wanting to pay for online gaming... if you play your console online for 4 years, that's at least $200 extra >_>;;

As far as RROD issues are concerned, why is it only America is fine putting up with them?

I honestly think I asked the right question :P I'm just worried that America's average intelligence, and money to spend, is having something to do with it XD

 

Chrono, this isn't a personal attack, but I'd be careful, there, buddy. That's not a good road to go down. Every society across the world has thier share of exceptionally intelligent people as well as those destined for less intellecutal, blue-collar pursuits. I used to think that the Japanese were exceptionally smart people. After spending time in the country, they are no different than anywhere else. There are intellecutals and garbage collectors. Professors and jack-hammer operators. Stock brokers and dump-truck drivers.

If the U.S. was so bad, why do we still have so many people coming from foreign countries to get a higher education in our universities? Students from all over the world flock to U.S. institutions for computer, engineering, science, medical, and other technical degrees.

Americans take a lot of heat from abroad for not being "worldly". Part of the reason is that we don't HAVE to. The vast majority of Americans haven't seen a significant portion of our own country much less other ones. Being ignorant to the ways and cultures of other countries doesn't have anything to do with intelligence...



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Systems I currently own:  360, PS3, Wii, DS Lite (2)
Systems I've owned: PS2, PS1, Dreamcast, Saturn, 3DO, Genesis, Gamecube, N64, SNES, NES, GBA, GB, C64, Amiga, Atari 2600 and 5200, Sega Game Gear, Vectrex, Intellivision, Pong.  Yes, Pong.

RolStoppable said:

The popular belief is that JRPGs are the most important genre to be successful in Japan, but that's not true. JRPGs usually start to be released when the systems are already successful. The Japanese are always looking for new and unique gaming experiences, that's why arcades have survived so long over there. When you look at JRPGs, hardly any of them are doing anything new. All these games do is selling the system to Japanese hardcore gamers, but as everyone knows, the hardcore are the minority in every market. That's also why the 360 is vastly outsold by the Wii in America, despite having the better games library for American hardcore gamers.

Regarding Europe, you are attributing too much selling power to racing games. While they might be popular, they don't make or break a system. Otherwise, why would the Wii sell so well? The only important sport in Europe is football (soccer for Americans) and for a decade these games have been synonymous with Playstation, especially in the Southern European countries where Sony was the first company to sell a decent amount of consoles.

One or two genres are only significant for the hardcore gamers, the rest of the market has very different tastes and in order to win these people over you have to offer a huge selection of different games which also need to be accessible.

I was more or less just stereotyping a country to semi-show off a point that the 360 has the "popular" titles. :P I just play the cliche's as I hear them. The Wii is something entirely different and I'm not even going to mention it from here on out, every topic turns into that and those of us here will go on about our day's much better if this can avoid that storm. The point would be, if the 360's library is so much diverse, then why is it "x" in "x" region.

 



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