Why does the 360 sell so well in America?

[scat398]

Chrono you are looking for the reason why the 360 sells well in America but not the rest of the world seems to be based on the assumption that is the american consumer that is making the error.

I think when trying to find the answer to this question you need to indentify the different types of consumers across the world.

The US consumer purchases on price and value (the wii is the clear winner here). The US consumer has almost no brand loyalty. Sony, Samsung, Toyota, it's all the same will by what is cheapest. You may see that as a lack of knowledge on quality and getting what you paid for, but that is the american consumer we by in volume and we are relentless in our consumption.

The Japannese consumer has a heavier sense of nationalism and will place a greater emphasis of this when making a purchase. Sony, Nintendo, Toyota, Honda, benefit from this consumer.

In Europe you see a well rounded consumer. Brand loyalty is a factor but price plays an important factor as well. Europe is also very anti-ms so their brand is perceived negativley by a majority of consumers. It's not anti-american it's just MS. When the European consumer looks to by a console they will look last at MS and first to Nintendo and Sony.

That is why in the US the 360 sells so well. We hold no bias, we purchase off price and value, and we have no sense of nationalism.