In a recent interview, Microsoft’s Senior Vice President of Interactive Entertainment, Don Mattrick, responded to Bungie’s public disagreement with the company’s decision to put off their E3 Halo announcement. Mattrick was quoted saying:
“One of the things that we decided, when you have the number one game in the world as we have in Halo, it’s a safe prediction that if we do a separate event for Halo, that it’ll be well-attended, well covered …”
As a member of the press who was in attendance for the Microsoft’s press conference, I find their reasoning absurd. The attendance numbers were announced well in advance of the event, and yet they waited until the last moment before pulling the rug out from underneath Bungie.
Many (including myself) expected a response from Microsoft that cited something along the lines of production issues. However, the company instead decided to come out pointing its finger at E3’s size and significance.
True or not, the comments made by Mattrick add salt to E3’s already gaping wounds. The event of old is rolling in it’s grave right now.
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