Interesting article - still nothing but rumors, but maybe something is going to happen soon.

http://www.tvpredictions.com/warner091007.htm

My money is still on a truce once sales reach mainstream, as in both formats sell a few million copies a month, not a couple million over six months.

I just keep noticing marketing strategies keep being opposite on each side. Even video game consoles are more derivative.

It really seems to me that this format war affords trying out different marketing strategies without risking hi-def films entirely. One example is HD-DVD having fewer dual side disc, as that seems to be hurting sales, rather than pulling in DVD owners. Another example is blu-ray using strictly MPEG-2 video, for its familiarity, and then switching to VC-1 and MPEG-4/AVC when the video quality was criticized.

haha warner is on teh BDA board of directors (not so close relation with hd)... lol It will take more than a day for this to happen if it does(which i doubt bc blu-ray has outsold way over 2 to 1 on the top hd-dvd title (the departed, and 300). They would be fools to loose about 60 - 70% of thier high def income.

Target is increasing shelf space for Blu-ray! Ok this isn't really big news, but they are planning for 2-4X's more shelf space than HD-DVD. A lot of walmarts have a 3:1 ratio as well.

http://www.blu-ray.com/news/?id=509

 http://www.videobusiness.com/article/CA6478217.html

 This is the source, and gives space to both sides, although I would have liked quotes from an objective party, since both sides are just blowing smoke in their quotes. Also do you have a link for wal-mart's shelf space?

I can only say what I've observed at my own walmart, a very very large one. They have about 23 separate BD movies and 8 HD-DVD movies available. Sure, right now HD movies aren't that big....but that's besides the point.

The Target thing is moderately big. It can do a lot to a consumer's perception to see that one section is bigger than another. Target is the second largest retailer in America too. I know shelf space for each is what I pay attention to every time I go in to a store.

Well in walmart by my area HD DVD has more room than blu-ray(to sell stock maybe?) And they are advertising hd dvd's not blu-ray discs.

Intel, formally HD-DVD only, now announce they are going Blu-ray also.

"In a major step toward bringing an end to the much-buzzed-about format war that has pitted HD-DVD technology enthusiasts against the backers of Blu-ray technology, Intel Corp.'s CEO Paul Otellini today said during the Intel Developer Forum opening keynote that the company's fifth-generation Centrino mobile platform codenamed Montevina will have native support for both HD-DVD and Blu-ray media when it launches next year."

http://n4g.com/industrynews/News-68511.aspx

http://www.dvdtown.com/news/price-is-a-factor-in-hd-war/4756

Price IS a factor in HD war

The NPD Group recently made a report about consumers' knowledge of HD formats and what were decisive factors.

First, only 52% of all HDTV owners knew about either HD DVD or Blu-ray. This means that both formats really need to pull themselves together to create product awareness. 29% knew about HD DVD and 20% about Blu-ray.

Of interesting note, 62% of those who knew about HD formats said they were waiting for the price to come down, showing that price is key in getting HD sales up.

The cheapest* HD DVD player this fall will be SRP $199 and the cheapest Blu-ray player will be SRP $499.

More numbers can be found here.

*Based on what we know as of Sept. 19, 2007, and based on stand-alone players.