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Forums - Sales - More evidence of no PS3 price cut this year

thx1139 on 11 July 2008
Found this on NeoGaf
Strong evidence of a price drop for the Xbox 360 has many expecting a formal announcement from Microsoft this weekend, just prior to its E3 press conference on Monday. As a result of this, many have been quietly suggesting that Sony may respond in turn with a price drop of its own. As it stands, though, Sony has officially denied the rumors, stating that it has "no plans" to cut the PS3 price.

Nobuyuki Oneda, Sony’s chief financial officer, spoke to investors early this morning at the Nomura Asia Equity forum in Singapore. He reiterated that achieving profitability this year was of the utmost importance, implying that a price cut would interfere with that goal. "Our strategy is not to sell more quantity for PS3 but to concentrate on profitability," stated Oneda. "Our plan is not to reduce the price."

Given the company's focus of achieving profitability, it's highly unlikely that the PS3 will see another price drop during this summer. It's hard to say when Sony will again cut the PS3 price, though some believe another price drop will surely arrive before the end of the year. As it stands now, though, this is one official denial that doesn't seem like a PR response.


Its libraries that sell systems not a single game.

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Gamerace on 11 July 2008

"Our plan is not to reduce the price."

Well it doesn't get anymore clear-cut than that, especially when it's said to investors and not the media.

I don't think they really need one, but they are forfeiting any chance to beat MS in NA (if that was ever possible at all).



 

Ajax on 11 July 2008

Only a fool sticks to his original plan, when times demand alternative action . The only real evidence you'll get is when it's the 1st of January 2009 and there still has been no price cut.



''Hadouken!''

LOL MATURE on 11 July 2008
Ajax said:
Only a fool sticks to his original plan, when times demand alternative action . The only real evidence you'll get is when it's the 1st of January 2009 and there still has been no price cut.

 

 amen to that



Torillian on 11 July 2008

When was the last time a company said they plan to cut the price. It's always kept secret as much as possible so they can sell what's out there now.



...

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kingofwale on 11 July 2008

Breaking News!

Sony states they will cut price in December, advices people to NOT buy their console as they can save a few dollars in 5 months.


Greatest PR move of all time!



Soriku (Feb 10/08): In 5 years the PS3/360 will be dead.

KH3 bet: "If KH3 comes to Wii exclusive, I will take a 1 month of sig/avatar by otheres open a thread apologize and praise you guys' brilliance." http://vgchartz.com/forum/thread.php?start=50&id=18379
Original cast: Badonkadonkhr, sc94597 allaboutthegames885, kingofwale, Soriku, ctk495, skeezer, RDBRaptor, Mirson,

Episode 1: OOPSY!
selnor: Too Human I even expect 3-4 mill entire life and 500,000 first day. GoW2 ( expect 7 - 9 million entire life and over 2 mill first day), Fable 2 (expect 5-6 million entire life and 1.5 mill fist day) BK3 (expect 4 - 5 mill sales entire life and 1 mill first day).. Tales/IU/TLR should get to 2 or 3 million! post id: 868878
Episode 2:
Letsdance: FFXIII (PS3+360) first week in NA = 286K
According to pre-order rate in week 13 (post id: 2902544)
dbot on 11 July 2008

If Sony sales drop significantly in the US after the 360 cut then they will change their tune. I think Sony is happy with the results of the 360 price cuts in Asia and Europe. Each round of price cuts will decrease the system's attach rate because they will be courting a more price conscious consumer. The 360 will sell more consoles at a loss and will not move as much software per console. I don't think this is a game that Sony wants to play.



Thanks for the input, Jeff.

 

 

Leetgeek on 11 July 2008

"I did not have sex with that woman!"

/thread



fastyxx on 11 July 2008
Gamerace said:

"Our plan is not to reduce the price."

Well it doesn't get anymore clear-cut than that, especially when it's said to investors and not the media.

I don't think they really need one, but they are forfeiting any chance to beat MS in NA (if that was ever possible at all).

Exactly.  This is not a media ploy.  Lying to your investors will get you fired.  And sued.  They can't afford it.  Remember that this last sales spike surrounding Metal Gear Solid 4 made Sony LOSE EVEN MORE MONEY!!!  Remmeber they are LOSING money every time they sell a console.  They hope to make it back in the long term by selling games and accessories and downloads, but in the short term, that cost them millions.

To just shrug and say they should drop proces to "win" a numbers battle in one market is naive and juvenile.  Sony is in busines to MAKE MONEY, not to have the percentage by their name on vgchartz be higher than Microsoft's.  If they dropped price before they get the cost of these things down and before they have software sales really clicking, then they are sealing their economic fate.

 



Can't we all just get along and play our games in peace?

fastyxx on 11 July 2008
dbot said:
If Sony sales drop significantly in the US after the 360 cut then they will change their tune. I think Sony is happy with the results of the 360 price cuts in Asia and Europe. Each round of price cuts will decrease the system's attach rate because they will be courting a more price conscious consumer. The 360 will sell more consoles at a loss and will not move as much software per console. I don't think this is a game that Sony wants to play.

The problem with this logic is assuming that MS is selling at a loss.  I don't think they are at current prices - and the 20 gig price cut isn't really a price cut. It's a clearance sale to make way for the new SKU - similar to what Sony did last year.

 



Can't we all just get along and play our games in peace?