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Forums - Gaming - Why do 99% of videogames pander to white (especially American) audiences?

ArtznCraphs said:
Seeing how the white race has figured so prominently in written history, and game plots and concepts are rooted in that history and also Western literature and archetypes, it's not surprising. Consider this rundown:

Militarism: Western nations have dominated almost exclusively

Fantasy themes: Mostly rooted in Western mythology and literature. Final Fantasy, Dragon Quest, etc. inspired by Western computer games (Ultima, Wizardry)

Science fiction: Pretty much a Western oriented creation.

The concept of the heroic journey: Again...

 

 So you think a militaristic game showing how the Vietcong routed the US despite having lesser weapon tech would sell? This is why I think its about appeasing western audiences



"Dr. Tenma, according to you, lives are equal. That's why I live today. But you must have realised it by now...the only thing people are equal in is death"---Johann Liebert (MONSTER)

"WAR is a racket. It always has been.

It is possibly the oldest, easily the most profitable, surely the most vicious. It is the only one international in scope. It is the only one in which the profits are reckoned in dollars and the losses in lives"---Maj. Gen. Smedley Butler

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Gamerace said:

As for ArtznCraphs comments I disagree there lots of non-white history, fantasy, etc to base games off - Chinese, Japanese, Indian, Persian, African, North American Indian, etc., etc. But American audiences historically don't care about anyone but themselves (also they aren't as famaliar with the subject matter). Which is why games like Jade Empire and movies like Apocolypto underperform.

I wasn't saying there is no other history worthy of basing games off of.  I'm saying that the white mans influence on the planet is so large, he is viewed, even by other cultures, as the center of major world shaping events.  And since video game concepts mostly deal with events that are crucial relative to their settings, it is no surprise that the majority of protagonists are white. 

I don't really like it, but that's the way I see it.

 



Pristine20 said:
No one seems to have gotten the point. Does catering to the west mean the main characters have to be white?

@ Munkeh

Thats why I mentioned only games developed by the Japanese in my example. These games could remain the same and use a pure Japanese cast but I get the feeling that they won't sell anywhere like they did if that was the case which is what the problem I'm trying to address is.

 

 NA would equally (or almost equally) accept an African-American character, or probably hispanic too but that would certainly have less appeal for European and Japanese markets which don't identify themselves with being black or (outside of Spain) hispanic.



 

ArtznCraphs said:
Gamerace said:

As for ArtznCraphs comments I disagree there lots of non-white history, fantasy, etc to base games off - Chinese, Japanese, Indian, Persian, African, North American Indian, etc., etc. But American audiences historically don't care about anyone but themselves (also they aren't as famaliar with the subject matter). Which is why games like Jade Empire and movies like Apocolypto underperform.

I wasn't saying there is no other history worthy of basing games off of.  I'm saying that the white mans influence on the planet is so large, he is viewed, even by other cultures, as the center of major world shaping events.  And since video game concepts mostly deal with events that are crucial relative to their settings, it is no surprise that the majority of protagonists are white. 

I don't really like it, but that's the way I see it.

 

Its no surprise that a majority are white. It is a problem that 99% of them are.

 



"Dr. Tenma, according to you, lives are equal. That's why I live today. But you must have realised it by now...the only thing people are equal in is death"---Johann Liebert (MONSTER)

"WAR is a racket. It always has been.

It is possibly the oldest, easily the most profitable, surely the most vicious. It is the only one international in scope. It is the only one in which the profits are reckoned in dollars and the losses in lives"---Maj. Gen. Smedley Butler

Well what ArtznCraphs was pretty much true.. the video game market is mostly western and thus caters mostly to western cultures/themes.

However, here in America at least there's alot of games over the past 2 generations that appeal to minorities with their urban/hip-hop influenced themes... NBA games and NFL games for example feature mostly african-americans as cover athletes (Brett Farve on this year's Madden is the first white guy in quite some time) and other games like the Def Jam games, the last couple GTAs etc have non-white/minorities as the main protagonists. This is something that was pretty much completely unheard of going from the 32/64bit generations and back.

Games are also alot different from say movies or music where those two forms of entertainment have their own built in themes/influences based on their origin and the culture around them. Games on the other hand are very action-oriented for the most part and since they were basically created by the western market, games are made to satisfy what the western market wants. There's no underlying racism or anything like that, it's just the way things work out.

I personally dont have a problem with someone modding CS so that u kill americans... ive seen alot worse things in the independant/homebrew market than that. And for example in COD4's multiplayer u take both sides so u can be arabs/russians killing american/british forces, and again i have no problem with that whatsoever, it's a fictitious game anyway.



On 2/24/13, MB1025 said:
You know I was always wondering why no one ever used the dollar sign for $ony, but then I realized they have no money so it would be pointless.

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the same reason why dynasty warriors sells better in japan than america, and the same for pro evo soccer...it depends on what crowd the game is targeted for. IMO, I don't think that Cod WaW will sell in Japan at all, I mean look who the bad guys are.



Maybe you should have thought out your own post before making the thread!

The title implies negativity which I expect is intended, by "pander" I expect you mean "aimed"? I would expect it is obvious, mainly white americans playing them, or white people in general.

What about females? No mention of them in your post...

Why are there lots of females characters in games, but not that many females playing them?

Why is virtually all porn aimed at males?

These questions have obvious answers much like yours, but fyi there are quite a few "black" characters in games.

Also, your parallel comparing the Pakistani RACIST mod to COD4 etc is completely invalid, I'm not exactly into the american way of doing things like in Iraq, but their motives officially are to liberate the country from dictatorship governments and kill threts to security.

I'm not sure if you have heard of the "cold war" you know the one where Russia placed a load of missiles in Cuba? All these ganes (COD4 etc) are generally mirroring events that have happened in the real world. People play them for entertainment purposes...I would think that anyone playing this "Pakistani" mod, in any capacity other than out of curiousity is a dodgy sod...

Would you want to know someone who gets off on playing it? I certainly wouldn't...And yes I have black\white\blue\green\yellow\orange\pink\brown whatever coloured friends...



Gamerace said:
The largest market always gets catered too. Currently that's America and it's predominately white. Europe is becoming increasing important as a market but it's also extremely white (natch).

Ironically, Japan love their manga and manga/anime style characters also are for all intensive purposes white even when they are Japanese characters - mainly because it allows for more of a diversity of looks I suppose.

There simply isn't enough of a non-white market to cater a game too unless it's a real low budget game.

As for ArtznCraphs comments I disagree there lots of non-white history, fantasy, etc to base games off - Chinese, Japanese, Indian, Persian, African, North American Indian, etc., etc. But American audiences historically don't care about anyone but themselves (also they aren't as famaliar with the subject matter). Which is why games like Jade Empire and movies like Apocolypto underperform.

So why the main characters have to be white to "cater" to white audiences? How about the Japanese that buy games like DQVIII in droves even when every single human in that game is white?

 



"Dr. Tenma, according to you, lives are equal. That's why I live today. But you must have realised it by now...the only thing people are equal in is death"---Johann Liebert (MONSTER)

"WAR is a racket. It always has been.

It is possibly the oldest, easily the most profitable, surely the most vicious. It is the only one international in scope. It is the only one in which the profits are reckoned in dollars and the losses in lives"---Maj. Gen. Smedley Butler

b/c of the American mentality, we are the best and every one needs to bow to our whims or we will be a dick to you and while we are losing global power we still have enough to think we are great and can kick your ass just by looking at you and pwnge and stuff...

seriously we seem to think we are the best but in reality we are the 12 year old spamming the mic on the global version of live......



 

kitler53 said:
you have the same issue on tv - whites make up a disporportionate of who you see on tv. i recommend you follow the money - who is making the decisions on what does/does not get made and i'll bet you'll find a lot of white people.

i guess the above really only applies to wester developers. i have no idea why the japonese developers don't use more japonese main character. i won't pretend to have any knowledge of their culture.

 

 Residents of japan think its cooler to have western characters in computer games (i.e, white caucassian)