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Pristine20 said:
No one seems to have gotten the point. Does catering to the west mean the main characters have to be white?

@ Munkeh

Thats why I mentioned only games developed by the Japanese in my example. These games could remain the same and use a pure Japanese cast but I get the feeling that they won't sell anywhere like they did if that was the case which is what the problem I'm trying to address is.

 

 NA would equally (or almost equally) accept an African-American character, or probably hispanic too but that would certainly have less appeal for European and Japanese markets which don't identify themselves with being black or (outside of Spain) hispanic.