That'll be nice! :D Anyway, here's youtube clip just listen to the girl in the intro:

here is a the definition of disruption from malstrom's website:

"Disruption Strategy-

The most sensationalized and commonly misapplied business strategy of the last decade. Bill Gates complained that every new product idea he got said it was ‘disruptive’.

Disruption relies, at least, on two truths. One: technological performance increases faster than consumers can adapt. Second: because of number one, the product’s performance eventually overshoots the market that allows a possibility for a disruptor.

Disruption is about entering a market that has been overshot by product performance. The disruptor has a cheaper and/or more accessible product designs that first target the non-consumer. By being on the ‘good side’ of ‘product evolution moving faster than consumers can adapt’, the disruptor will eventually eat into the old market and become the market leader. Since the old market is overshot, the disruptor has mainstream values that are ‘good enough’ while introducing brand new ones which cause a paradigm shift."

I always found Maelstrom's observations of reactions to his articles insightful: the fanboys call him a fanboy, the viral marketers call him a viral marketer, the poor analysts accuse him of being a poor analyst, and the biased gaming journalists call him a biased gaming journalist. Truth be told, they simply reflect themselves onto him, because they cannot understand what he actually is. What is he, though? A great many things (researcher, scholar, author, sensationalist, humorist, process analyst), but he is not any one of these things as his whole. In essence, he is a disruptive force himself. His very alias reflects this intent (a maelstrom is a massive storm, and of course, the storm is a popular metaphor for sweeping change, which is at the heart of all disruptions).

The best way to understand something is to become it. And thus the best way to comprehend disruption is to become disruptive yourself.

What is disruption? Crummy products for non-consumers. Why does it work? Because non-consumers are the ultimate target market. They haven't opted in yet, they have few preconceived notions of what the market should be, and they far outnumber those who have opted in already. As long as your crummy product appeals to the non-consumer, they don't care that it's crummy. To the non-consumer who becomes a consumer, the disruption IS the market.

A few points:

The "three tiers" as far as I know are as follows:

In the first, Nintendo was aiming at gamers who were burnt out on current offerings. They were aiming at lapsed gamers and stopping gamer drift; basically customers who were approaching the fringe of the industry. How did Wii have a massive launch after GC's failure? You cannot reach soccer moms or grandmas on day 1; Wii hype and early sales came from gamers who were being overshot by the other systems, including people who had come into the low end fringe of the market in browser or mobile games.

In the second tier, which Malstrom mentioned Wii Fit is the start of, what's the buzz word? "Oprah." People who watch Oprah are no longer fringe customers; they have previously refused to play games entirely. As some have pointed out, there have been fitness games in the past, so these customers were not ignored by the old market entirely. But the values of the old fitness games were still the values of the old market, and these customers found those values unacceptable.

In the third tier, Nintendo will start messing with other markets. They'll be making games in areas that were basically considered the domain of other industries; customers the old market didn't even acknowlegde existed. I'm not sure how Nintendo will do this, but for one, its easy to see how Nintendo could build from Wii Fit to compete more seriously with the fitness establishment.

I deduced this from a minimum of research instead of sitting on my hands waiting for Sean Malstrom to explain theories he didn't invent!

(

 Sky Render, the disruptive gamer, calls Malstrom a disruptive force. You are consistent, Mr. Render, and I respect that.

BTW, just asking, is Malstrom the only analyst that makes focus on Ninty's disruption strategy? If he is, he should give award for this...

That's pretty funny. Good read.

Theres something unusual happened to his site though, go to this thread or go to his website to see for yourself:

http://vgchartz.com/forum/thread.php?id=27112

ZOMFG! Malstrom pwned your soul!!!