one day till the end, Sean malstrom's reaction to NPD numbers

[Aiemond]

here is a the definition of disruption from malstrom's website:

"Disruption Strategy-

The most sensationalized and commonly misapplied business strategy of the last decade. Bill Gates complained that every new product idea he got said it was ‘disruptive’.

Disruption relies, at least, on two truths. One: technological performance increases faster than consumers can adapt. Second: because of number one, the product’s performance eventually overshoots the market that allows a possibility for a disruptor.

Disruption is about entering a market that has been overshot by product performance. The disruptor has a cheaper and/or more accessible product designs that first target the non-consumer. By being on the ‘good side’ of ‘product evolution moving faster than consumers can adapt’, the disruptor will eventually eat into the old market and become the market leader. Since the old market is overshot, the disruptor has mainstream values that are ‘good enough’ while introducing brand new ones which cause a paradigm shift."