Sky Render on 18 May 2008
What is disruption? Crummy products for non-consumers. Why does it work? Because non-consumers are the ultimate target market. They haven't opted in yet, they have few preconceived notions of what the market should be, and they far outnumber those who have opted in already. As long as your crummy product appeals to the non-consumer, they don't care that it's crummy. To the non-consumer who becomes a consumer, the disruption IS the market.
Sky Render - Sanity is for the weak.
