Muhawhaw! I knew you'd be tempted to look.

It's made by an Austrian advertising agency. Those crazy Austrians....

...

I don't get it. Why do they keep doing this shit?

Yes it's horrible, Sony are demented.

too much "down Under"

Lmfao, great.

No, it would just look a lot more like a hand if it wasn't so hairy.

But I prefer my girls shaved if you must know. 

I think Sony's point is that you would be better off having a third thumb than a penis, because you won't be using it anytime soon, you lonely lonely gamer.

The rest of the commercial says: In the meanwhile, here is also some imagery of a very metrosexual man with petite, scrawny, musculature. For those of you who are a little confused, bi-curious, or gay and still have a penis instead of a third thumb: enjoy.

Note that the musculature on the guy is not the kind most girls like, as most girls like their guys bigger than scrawny. 

We should expect a boost in PS3 hardware next week then.

I get nothing.

 OP: I thought they would make it obvious that it was a thumb... but no if you didn't know what it was youd think its a penis

ALSO look on the right side of the poster. It isnt a tv ad or a store ad. It looks to me like an adult magazine ad

Australian hardware boost becuase of thumb-penis. Confirmed.