When NVidia are selling 1 year subs of their RTX 5080 tier for $140 in a summer sale, and meanwhile we see much less powerful consoles going up to $800...

Just saw some Forbes article saying Xbox just had their worst month ever and PlayStation had its lowest in 26 years. Good.

Micron locks in historically high memory prices for 5 years

 https://theregister.com/systems/2026/06/25/micron-locks-in-historically-high-memory-prices-for-five-years/5261854

The company has signed 16 Strategic Customer Agreements with a floor price it says includes “a very robust gross margin for Micron, well above our peak quarterly margins in any past cycle".

If you don't know:

Micron Technology is a major American multinational semiconductor company that designs and manufactures computer memory and data storage products. Headquartered in Boise, Idaho, it is the only major American manufacturer of computer memory and sits among the industry's global leaders.

The NEXT 5 YEARS...

Meanwhile

Switch 2 is the second fastest-selling console in US history, as PlayStation records its worst May in decades - and Xbox its worst May ever

https://www.eurogamer.net/us-hardware-sales-may-2026-ps5-xbox-switch

Let's start with the good news: Switch 2 has become the second fastest-selling console in US history, after just 12 months on sale. It shifted a whopping 5.9m units, placing it only behind Nintendo's own Game Boy Advance - which sold 6.5m units in the 12 months after it arrived, 25 years ago.


Being the newest and cheapest console definitely helps when the others only keep raising their prices. GTA 6 not releasing on Switch 2 is a mistake.


PlayStation 5 sales were down 58 percent year-on-year "driven by recent price increases", and fell to their lowest May total since 2000. Meanwhile, Xbox sales fell only 12 percent, which doesn't sound bad, but the (undisclosed) number of sales was "the lowest ever recorded for a May month [for Xbox hardware]", which certainly does.

Circana's report also said the average price paid for a new unit of video game hardware rose to $502 USD in May 2026, whereas it was $440 last year. PS5 pricing specifically rose 33 percent to $672, and Xbox Series X/S pricing climbed 22 percent to $524.

The question is whether Grand Theft Auto 6 has the pulling power to reivigorate the console market when it arrives 19th November.

Doubt it, with the new XBox price, Steam machine price and already higher PS5 prices. 

Looking at what Xbox sold in May on its previous price point, will Xbox now sell like 30k-40k consoles a month in the US market? What makes it even worse is that even those 30k monthly sales would still make the US by far the strongest market for Xbox WW.

Well, we know the Switch 2 is getting a price increase too and probably that won't be the end of it. We've got at least two years until more RAM manufacturing capacity comes online... plenty of time for bulk contract prices to catch up to what PC gamers are already facing.

That's why I'm getting one soon because of that, and I'm sure a lot of people are too.

Nintendo announcing the price rise so far in advance is a funny thing. It's great for consumers to have warning, but with the way things have gone by the time we get to September that $50 price rise isn't going to be anywhere near enough lol. Since the announcement in April things have gotten so much worse.

Switch 2 still didn't get the price increase it already announced it will.

It did in Japan, sales tanked hard there for now since it.

Nintendo already said the price raise was not enough to cover for the components price increase right when they announced it, $50 was no enough even in April and they knew it.

They probably want to build an install base as big as possible so they sell the most first party games they can, so they are purposedly taking the hit to expand their customer base.

Dunno how long they will want to keep doing it tho.

Nintendo could release a new version of Switch2 with a lower memory of 64GB, then bundle it with a Micro SD Express card. Those don't seem to be affected much.