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Forums - Microsoft - Phil Spencer and Sarah Bond Retiring. AI Leadership Replacing Him.

Cerebralbore101 16 hours ago
curl-6 said:
Cerebralbore101 said:

curl-6 said:

Bungie was a big multiplatform dev worth billions. Not as big as Activision, but to categorise Sony's purchases as small time or harmless is inaccurate.

@curl-6 @BraLoD Destiny and Marathon weren't made into console exclusives like Starfield and others in the MS stable. @curl-6 What was so harmful about Sony purchasing Bungie other than the waste of money it turned out to be? How did it actually harm gamers? 

Starfield and the rest aren't going to stay exclusive, and they may have been timed exclusives anyway without the acquisition.

In the case of both Sony and MS's consolidation, the main harm is that both have shuttered multiple studios and laid off a lot of devs post-acquisition.

Ok that's true. Both basically overspent and then layed people off to make profits look better. 



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Norion 8 hours ago

I wonder how much difference this will even make in the coming years cause for the past couple years Xbox has been a lot more directly managed. If Phil was against moves Xbox fans disliked such as abandoning exclusivity it's not like he could tell Nadella no and not do it. Sarah Bond not taking Phil's spot is a surprise though.



BraLoD 4 hours ago
Norion said:

I wonder how much difference this will even make in the coming years cause for the past couple years Xbox has been a lot more directly managed. If Phil was against moves Xbox fans disliked such as abandoning exclusivity it's not like he could tell Nadella no and not do it. Sarah Bond not taking Phil's spot is a surprise though.

I think this is the very reason she asked to get out, she was 100% expecting to be the next boss.



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Norion 36 minutes ago
BraLoD said:
Norion said:

I wonder how much difference this will even make in the coming years cause for the past couple years Xbox has been a lot more directly managed. If Phil was against moves Xbox fans disliked such as abandoning exclusivity it's not like he could tell Nadella no and not do it. Sarah Bond not taking Phil's spot is a surprise though.

I think this is the very reason she asked to get out, she was 100% expecting to be the next boss.

That makes sense. Phil's position and hers has probably been a pretty frustrating one to have the past couple years. With her resume she'll get a position she likes more elsewhere easily.



dharh 4 minutes ago
JRPGfan said:

Sarah Bond sounds like she was "fired"..... Phil Spencer took a early retirement.

Why would the replacement be someone from Meta, that has a focus on A.I ? To lead Xbox?

The whole company is focusing on AI. Both replacements come from the Core AI team. Other divisions are having their leadership be replaced by people from the Core AI team. More will happen. 

Here is part of Asha Sharma's message on starting this role:

To meet the moment, we will invent new business models and new ways to play by leaning into what we already have: iconic teams, characters, and worlds that people love. But we will not treat those worlds as static IP to milk and monetize. We will build a shared platform and tools that empower developers and players to create and share their own stories.

As monetization and AI evolve and influence this future, we will not chase short-term efficiency or flood our ecosystem with soulless AI slop. Games are and always will be art, crafted by humans, and created with the most innovative technology provided by us.

She is there with a focus on AI. Not soulless AI slop, 'soulful' AI slop.

XBOX lost this gen by a large margin. Again. SONY is through the roof. Again.

This is a panic play.



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