If i'm Nintendo i would be shipping much more consoles to Japan and NA this holiday. Demand is just so much higher there than in Europe.

I posted this in the Circana August thread but in case people missed it.

We don't have much information to go on when it comes to the PS5, Xbox Series, and Switch in the US, so only have preliminary data based on what little we have. I could post that and adjust if we get more data from Circana's Mat? Otherwise I can wait to post Americas estimates.

Edit: If we don't get any more information I will probably just go ahead and post the preliminary figures tomorrow for the Americas as we are already so late.

What we do know is unit sales are up 6.5% YoY and NS2 is 5% ahead of PS4 and 77% ahead of NS1. Mat says it is at 2.4m, but given how much ahead it is of PS4 and NS1 it is likely just a hair below 2.4m.

So that leaves us with this for August 2025:

1. NS2 - ~312K
2. PS5 - ???
3. XS - ???
4. NS -???

Total: 579K (+6.5% YoY - if you don't take into account other platforms as PC handhelds are now counted with consoles).

That leaves 267K for PS5, XS, and NS. Given where sales have been we are likely talking 160K-170K for PS5, 55K-60K for XS and 45K-50K for NS1. July 2025 we had PS5 at 185K, NS at 70K, and XS at 65K. NS is now below XS as the price increased. 

I'm fine with waiting a bit if it means better data.

The US is gonna be the really interesting one, as things are most competitive there.

I edited the previous post, but we have enough information on the Switch 2 to be within a margin of error. I did the math of where the other 3 could be. But more room for error with them. 

Edit: Sadly we may not get more information from Mat or we might. We are hoping he give the % drop YoY for all 3 or the digital % for PS5 and XS to help with the average selling price for each (ie. PS5 Digital Edition % of sales). 

Hopefully more concrete data gets released on the 22nd when September NPD is out. That might be able to pool it all together. Then after that October data should be messy for Xbox when their 2nd price increase takes effect.

Yeah hopefully we get more concrete data with the September data that could help with adjusting the August estimates. At worst we will be getting the quarterly earnings reports at the end of this month and early next month.

Upcoming earnings report of the big 3:

• Microsoft - October 29 - Usually around 4:30pm ET - https://www.microsoft.com/en-us/Investor/default
• Nintendo - November 4 - Usually very late my time - 1:30am ET or 2:30am ET - https://www.nintendo.co.jp/ir/en/index.html
• Sony - No date announced yet, but probably 1st or 2nd week of November - https://www.sony.com/en/SonyInfo/IR/library/presen/er/

When will the Americas and global data be released? If it needs to be corrected later, do it, the September report is not that far away.

I'm working on the Americas estimates right now. It will be live shortly. Global I will post the article later today. At least later today my time. 

Americas estimates for August 2025

Link to the VGChartz article here.

Switch 2 Remains Best-Seller - Americas Hardware Estimates for August 2025

The Nintendo Switch 2 was the best-selling console in the Americas (USA, Canada, & Latin America) with 371,469 units sold for August 2025, according to VGChartz estimates. The Switch 2 has sold 2.86 million units lifetime.

The PlayStation 5 was the second best-selling console with an estimated 203,299 units sold to bring lifetime sales to 31.58 million units. The Xbox Series X|S came in third place with 71,768 units sold to bring its lifetime sales to 20.41 million units. The Nintendo Switch was the fourth best-selling console with an estimated 54,429 units sold to bring lifetime sales to 57.17 million units.

Switch 2 sales compared to the second month for Switch 1 in 2017 are up by over 178,000 units as the Switch 1 sold 193,266 units in its second month in the Americas in May 2017.

PS5 sales compared to the same month for the PS4 in 2018 are down by over 31,000 units, while the Xbox Series X|S compared to the same month for the Xbox One are down by nearly 146,000 units. PS4 sold 234,401 units for the month of August 2018 and Xbox One sales were at 217,665 units.

PlayStation 5 sales compared to the same month a year ago are down by 111,256 (-35.4%). Xbox Series X|S sales are down by 96,637 units (-57.4%) and Nintendo Switch 1 sales are down by 124,814 units (-69.6%).

Looking at sales month-on-month, Nintendo Switch 2 sales are down by over 173,000 units, PlayStation 5 sales are down by nearly 21,000 units, Xbox Series X|S sales are down by nearly 7,000 units, and Nintendo Switch 1 sales are down by nearly 30,000 units.

2025 year-to-date, the Nintendo Switch 2 has sold 2.86 million units, the PlayStation 5 has sold an estimated 2.44 million units, the Xbox Series X|S has sold 1.00 million units, and the Nintendo Switch 1 has sold 0.92 million units.

Monthly Sales:

Americas hardware estimates for August 2025 (Followed by lifetime sales):

1. Switch 2 - 371,469 (2,857,281)
2. PlayStation 5 - 203,299 (31,582,290)
3. Xbox Series X|S - 71,768 (20,412,433)
4. Switch 1 - 54,429 (57,170,892)

USA hardware estimates for August 2025:

1. Switch 2 - 312,029
2. PlayStation 5 - 170,957
3. Xbox Series X|S - 60,416
4. Switch 1 - 45,491

Weekly Sales:

August 9, 2025 hardware estimates:

Americas:

1. Switch 2 - 92,100
2. PlayStation 5 - 45,644
3. Xbox Series X|S - 17,121
4. Switch 1 - 13,867

USA:

1. Switch 2 - 77,291
2. PlayStation 5 - 37,957
3. Xbox Series X|S - 14,379
4. Switch 1 - 11,668

August 16, 2025 hardware estimates:

Americas:

1. Switch 2 - 101,359
2. PlayStation 5 - 53,097
3. Xbox Series X|S - 19,876
4. Switch 1 - 13,669

USA:

1. Switch 2 - 85,781
2. PlayStation 5 - 44,880
3. Xbox Series X|S - 16,845
4. Switch 1 - 11,404

August 23, 2025 hardware estimates:

Americas:

1. Switch 2 - 90,869
2. PlayStation 5 - 49,539
3. Xbox Series X|S - 17,694
4. Switch 1 - 13,474

USA:

1. Switch 2 - 76,141
2. PlayStation 5 - 41,472
3. Xbox Series X|S - 14,868
4. Switch 1 - 11,237

August 30, 2025 hardware estimates:

Americas:

1. Switch 2 - 87,141
2. PlayStation 5 - 55,019
3. Xbox Series X|S - 17,077
4. Switch 1 - 13,419

USA:

1. Switch 2 - 72,816
2. PlayStation 5 - 46,648
3. Xbox Series X|S - 14,324
4. Switch 1 - 11,182

PS5 must be way above 80 million WW by now.