I think it is you who may be missing the point.:
As part of the campaign, American Eagle is launching a pair of jeans produced in collaboration with Sweeney to raise awareness for domestic violence. The proceeds from each pair’s sale, the company says, will go toward a volunteer crisis intervention text line.
Fuck those victims and trying to help future victims using a white actress right? Instead people need to ignore all that and focus on the face and be outraged it is white instead. Forget the message and the point of trying to help victims of domestic abuse. It is too bad that the message will be lost because some cannot see past the color of her hair skin and eyes.....
In reality due to the "bad" press I bet they sell way more of these now than they ever would have had they gone with what you seem to be suggesting a more palatable set of characteristics for the current "context of society".
Just read this: Despite the backlash, American Eagle stocks have jumped, up 20 percent over the past five days.
Sorry to be harsh but this double standard is just as stupid aimed at whites as it would be if it were aimed at any other skin color. We are so stupid to get hung up on something so unimportant as skin color. Tons of other issues in this world and this is one of the hills people pick to die on.