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Forums - Nintendo - Can Nintendo turn Switch 2's pricing disaster around? And how?



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I don't think you can group all Switch customers together. You will have those who are huge Nintendo fans and will get the system and games whatever the price. Then you have more laid back Nintendo fans who will buy when they think its a good time and value but are pretty sure to get one eventually. Then you get to the customers more difficult to convince, more casual gamers, perhaps lower disposable income or people who look for value in their purchases and these are the type of people that need more convincing. The wii u had a good launch but it went downhill from there rather than build up it's install base. Often one of the critical elements of a console launch is its seen to be a success so others feel safe in buying it. It's being launched at a time where world trade is in a strange place to say the least and the USA is the most important market to Nintendo. It feels to me what could have been a success story may well end up being a failure due to high tariffs and poor sales in the USA but hopefully I'm wrong.

I'm personally not interested in the Switch 2 to buy as only really do portable gaming on my phone but very interested to see how it all pans out as interested in the gaming industry. It feels like Nintendo are in a difficult situation. I'm curious why they are retailing the Switch 2 at such a low price in Japan, you wonder if they had done an analysis of the Japanese market and realised a higher price point would have failed there and been unacceptable. However they obviously feel other markets will accept this higher price point. There has been a huge drop in disposable income around the world and you wonder if this maybe a first for Nintendo releasing a console that is too good (ie. too expensive).



I really think Nintendo will be fine. If it’s not, then no one in the console business will be fine.

Right now, we’re in the middle of a negative feedback loop inside our small, self-important gaming bubble. It’s dangerous to extrapolate from this bubble because we don’t represent the general public.

The most important people to Nintendo’s success are those who buy a system on Black Friday and 8-10 games per generation. Will they fork over $450 for a system and $70-80 for each game? I think yes. Nintendo has a virtual monopoly on the handheld space and its IPs have never been more popular.

If they don’t, Nintendo can always lower its prices. Although, who knows what’s going on with tariffs. Those will make life miserable for everyone in the industry, though.



Veknoid_Outcast said:

I really think Nintendo will be fine. If it’s not, then no one in the console business will be fine.

Right now, we’re in the middle of a negative feedback loop inside our small, self-important gaming bubble. It’s dangerous to extrapolate from this bubble because we don’t represent the general public.

The most important people to Nintendo’s success are those who buy a system on Black Friday and 8-10 games per generation. Will they fork over $450 for a system and $70-80 for each game? I think yes. Nintendo has a virtual monopoly on the handheld space and its IPs have never been more popular.

If they don’t, Nintendo can always lower its prices. Although, who knows what’s going on with tariffs. Those will make life miserable for everyone in the industry, though.

They had a virtual monopoly when the 3DS launched too but look what happened when they launched that at 250$. An emergency 70$ cut was needed to save it. 



Hardstuck-Platinum said:
Veknoid_Outcast said:

I really think Nintendo will be fine. If it’s not, then no one in the console business will be fine.

Right now, we’re in the middle of a negative feedback loop inside our small, self-important gaming bubble. It’s dangerous to extrapolate from this bubble because we don’t represent the general public.

The most important people to Nintendo’s success are those who buy a system on Black Friday and 8-10 games per generation. Will they fork over $450 for a system and $70-80 for each game? I think yes. Nintendo has a virtual monopoly on the handheld space and its IPs have never been more popular.

If they don’t, Nintendo can always lower its prices. Although, who knows what’s going on with tariffs. Those will make life miserable for everyone in the industry, though.

They had a virtual monopoly when the 3DS launched too but look what happened when they launched that at 250$. An emergency 70$ cut was needed to save it. 

3DS didn't have Nintendo's undivided attention. 



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bonzobanana said:

I don't think you can group all Switch customers together. You will have those who are huge Nintendo fans and will get the system and games whatever the price. Then you have more laid back Nintendo fans who will buy when they think its a good time and value but are pretty sure to get one eventually. Then you get to the customers more difficult to convince, more casual gamers, perhaps lower disposable income or people who look for value in their purchases and these are the type of people that need more convincing. The wii u had a good launch but it went downhill from there rather than build up it's install base. Often one of the critical elements of a console launch is its seen to be a success so others feel safe in buying it. It's being launched at a time where world trade is in a strange place to say the least and the USA is the most important market to Nintendo. It feels to me what could have been a success story may well end up being a failure due to high tariffs and poor sales in the USA but hopefully I'm wrong.

I'm personally not interested in the Switch 2 to buy as only really do portable gaming on my phone but very interested to see how it all pans out as interested in the gaming industry. It feels like Nintendo are in a difficult situation. I'm curious why they are retailing the Switch 2 at such a low price in Japan, you wonder if they had done an analysis of the Japanese market and realised a higher price point would have failed there and been unacceptable. However they obviously feel other markets will accept this higher price point. There has been a huge drop in disposable income around the world and you wonder if this maybe a first for Nintendo releasing a console that is too good (ie. too expensive).

Well the cheaper model of the Switch 2 in Japan is region locked. The regular region free one is like 470 dollars.



TheMisterManGuy said:

Imagine this scenario. You're a Kyoto-based gaming corporation coming off of a massive success with your home/portable hybrid console with detachable controllers. A lot of hype is surrounding it's successor and so far everything is going well. The hardware is impressive, the games are impressive, even the price of the system is fairly affordable given the power. Everything is going well so far... Except for one problem. The biggest launch title you have, a Kart racer staring an Italian plumber, costs $80. And people don't find out about this until after your big presentation. And given that you haven't really said or shown anything so far to justify this high price tag, people are outraged. Demand on streams to "DROP THE PRICE", accusing you of being "greedy" and "anti-consumer". So your complete and utter failure to properly communicate pricing info to potential customers has now created a massive PR nightmare, and is dampening the hype of your new system.

Point being, how do you think Nintendo can turn this pricing mess around, and do you you think they can turn it around. Those saying Switch 2 will be another Wii U disaster or 3DS blunder. No. Switch 2 can easily be salvaged IMO. All Nintendo has to do is come clean and explain their pricing situation on games, and maybe even walk back pricing on some of them.

People need to get a grip and get real if they thing they were only paying $50 more for a Switch 2 than a Switch 1 OLED. Stop being cheap! Pay up!



RolStoppable said:
Manlytears said:

Correct. That's indeed a great merit for Nintendo.

But still, $80 and $90 games, at Nintendo budget, is pure greed. 

GTA VI at $80 and budget of $400-500M, i get It.

Mario Kart at $80 and budget of, maybe, $50-100M, i don't get It...

You aren't the only one who doesn't get it, that's why Take Two gets away with it. GTA VI won't be only $80, it will have an avalanche of microtransactions whereas Nintendo games don't have any.

Let's be fair, in 2-3 years after lauch GTA VI will, likely, be sold at 1/2 the initial price like GTA V and RDR2 did.

Now, i respectfully ask you, do you think Nintendo Will do similar price cut like rock star does?

I don't get why people are defending Nintendo.

Their games have lower development cost.

they are already N°1 in profit ( correct me If wrong, but they profit 2x more than Playstation with $60 games)

they don't pay 20-30% share for store.

the have the lowest price cuts, some of their games are priced the same for years!

On the other side Rockstar.

GTA VI is way more expensive to make than any Nintendo game, maybe 5-7 more expensive than Mario Kart, it's a +$500M game

Rock Star pay 20-30% share for Playstation/Xbox/Steam store.

Rock star have Big price cuts, games end at less than 1/2 the original price.

If Rock Star makes GTA $80 it's greed, for sure, i'm with you Guys. But still, i can go with It, for reasons above. I can always wait for price cut.

When Nintendo do $80-90 games it's not Just greed, it's absurdity. The game is less expensive to make, there is no store CUT (100% goes to Nintendo) and price cuts are unlikely...

I think you are one of the Reasonable Nintendo users whose judgment is usually reasonable, can you see my point?



Manlytears said:
RolStoppable said:

You aren't the only one who doesn't get it, that's why Take Two gets away with it. GTA VI won't be only $80, it will have an avalanche of microtransactions whereas Nintendo games don't have any.

Let's be fair, in 2-3 years after lauch GTA VI will, likely, be sold at 1/2 the initial price like GTA V and RDR2 did.

Now, i respectfully ask you, do you think Nintendo Will do similar price cut like rock star does?

I don't get why people are defending Nintendo.

Their games have lower development cost.

they are already N°1 in profit ( correct me If wrong, but they profit 2x more than Playstation with $60 games)

they don't pay 20-30% share for store.

the have the lowest price cuts, some of their games are priced the same for years!

On the other side Rockstar.

GTA VI is way more expensive to make than any Nintendo game, maybe 5-7 more expensive than Mario Kart, it's a +$500M game

Rock Star pay 20-30% share for Playstation/Xbox/Steam store.

Rock star have Big price cuts, games end at less than 1/2 the original price.

If Rock Star makes GTA $80 it's greed, for sure, i'm with you Guys. But still, i can go with It, for reasons above. I can always wait for price cut.

When Nintendo do $80-90 games it's not Just greed, it's absurdity. The game is less expensive to make, there is no store CUT (100% goes to Nintendo) and price cuts are unlikely...

I think you are one of the Reasonable Nintendo users whose judgment is usually reasonable, can you see my point?

The thing is as soon as Sony announced 70 dollar games and an increase of their online service(again) we knew this was a slippery slope. Not to mention the PS5 Pro. Some people thought this was justified because of the increase in cost of games. Well Mario Kart World and DK Banaza are probably some of the most expensive games Nintendo has made. So the prices go up. Dont think it ends here though. It will keep increasing.



Pemalite said:

I actually have little issue with the console price... I would have actually been happy to have paid more... I.E. An extra $50 or $100 for an OLED panel.

The game prices are garbage, considering the mess of standards.
I.E.
* Some carts don't contain the game, just a license key to a download.
* Some carts are just the Switch 1 version with a Switch 2 update code.
* Some carts will only contain part of the game, with the other part being a download.

I'll only be buying games that actually contain the game on the physical media in it's entirety... And due to price, only games that are exclusive to the console.

The console hardware price is likely fixed... With a little bit of room to move to account for fluctuation in commodity component prices like NAND and RAM. - And with the Americans and their stupid game of Tariffs, the price is likely to increase for that region, with the rest of the world having a lower price for the short term.

However... Nintendo does have room to maneuver with revisions.

They could release a 5" or 6" variant at a lower price that is mobile only.
They could release a Switch 2 TV which has zero mobile functionality at a significantly lower price.
They could release an 8" OLED variant at a higher price.

This would have actually been the ideal tactic of releasing multiple variants for multiple price points right out of the gate... Which is something Microsoft did extremely well with the Series S and Series X launching in tandem.

Whilst I agree an OLED be nice as visually it's better, however I am not too concerned personally as I found them especially with my smart phones (post 2017) to get worst screen burn than my pre 2017 smart phone OLED screens and LCD panel monitors which are 20 years old. Not sure if it's due to how they make them now, or I just been unlucky with all my new phones. But because of this experience, I haven't been wanting to get an OLED switch, just in case I get bad screen burn on it.

As for the bolded, where is the evidence to support this? I see a lot of people say this but I have not read anything from Nintendo that states that. I have read what is written on the Nintendo Switch 2 editions, and the language used to me implies its on a new red switch 2 cart with the extra content on it. If those words imply what you written in bold, then the ENGLISH needs to be clarified to say as such. Contains Switch 1 gam cart with download code and be more explicit in the text.