No doubt there was a lot of fluff.  

The direct is usually as good as the games announced.

I like to be surprised and guessing for a while before confirmation on what game they are showing. Twilight princess announcement did this well, the feel was there but it took a while until a clear picture of Link riding arrived on stage. Many of the smash character announcements did it masterfully as well. Metroid Prime 4 with only a bit of music a number and the title also succeeded in this regard imo.
In this direct I think Super Mario RPG with its transition of graphics did it good as well.

@Jumpin So all of the trailers were bad and they should've just done a four minute montage instead but Super Mario RPG, which had a more than 2 and half minutes segment should have been shown longer. This is clearly your bias speaking here, since it seems like Super Mario RPG is like the only game from the direct you were interested in. So they should have shown more of that one and everything else should have gotten just a few seconds for itself, barely enough for the title and release date/window to be shown and nothing else.

Even Pikmin 4, which you should be aware, regardless of wether you are excited for it or care about it at all, needs as much attention as it can get for it's gameplay showcase to help the franchise grow.

Might as well just make a list in a tweet or whatever.

This direct had much better reception than most others and in general the directs, even when most people didn't like one, are simply an extremely powerful marketing tool. A four minute montage would not work anywhere close to as well.

So unless you are some kind of marketing expert, your "advice" in this thread so far has been nonsensical at best and if actually applied by Nintendo it would have been damaging and would have been poor marketing.

Edit: At least 4 out of your 5 points in the OP apply in this case anyways. 

these latest direct based on your rating is a 5 for i watched it at least 15 times already!