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Forums - Gaming Discussion - (Business Perspective) Does MS really need Xbox Hardware?

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Yes. Helps keep PlayStation honest.



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Soundwave said:

I mean you have literal proof of what happens when Sony has no direct competition ... the PS5 got a price raise in every market region basically did it not?

Which region did they not raise the price in? The US market. Why didn't they raise the price in the US market? Because that's the one market the XBox is the strongest competition for them, they didn't want to raise the price in the US because they knew that it could help the XBox. Sony knows they have to price competitively in the US market because it's the market XBox is strongest against the Playstation globally. 

So you can wax poetic about MS going away all you want Sony fans, but those of you in the US should also know this plainly -- if there was no XBox, your ass is paying an extra $50-$100 for your Playstation 5 hardware.

That's what happens when there is no direct competitor.

Erm that was all because of currency fluctuations. I calculated the different raises through at the time and all the adjusted prices pretty much matched up with the US dollar price. It had nothing to do with competition, they simply already got extra money from US sales thanks to the dollar going up.

What could happen when MS withdraws from the hardware market: (They'll still sell games, subscriptions and xCloud. Yet are currently focusing on getting streaming off the ground directly onto your tv without the need of a console or PC)

- The hardware race is no longer necessary. With only Sony left with a premium console, they can prolong the generation as long as they want and design hardware that doesn't need to be sold at a loss. With the high end PC market pricing itself away from the average gamer, also no need to design a box that can keep up with high end PC hardware at launch.
- PS6 and Switch 2 might end up sharing more games as their performance profiles will be a lot closer than right now.
- PS+ / Extra / Premium will go up in price
- Games will likely go up to $80
- Games might run a bit better, not pushing for the best looking screenshots without XBox 1st party games to compete with. (They will be there of course, but either running on PC or a less detailed version in the Cloud)
- DF face offs will become a bit pointless, or rather comparing PC/Cloud/PS6 versions.
- Sony might focus more on VR, the one thing cloud streaming really sucks on.

MS won't be needing consoles anymore for much longer.
Consumers won't be needing consoles anymore either with Cloud streaming starting to gain traction.
The only ones that need them are those looking for subsidized mini PCs to game at medium/high PC specs.

Consoles were a very convenient way to play games and have always benefited from the more involved and more expensive setups needed to play on PC. Streaming will trump that convenience by leaps and bounds. The casual console gamer will go for convenience. There will still be a market for home console games, but it will be a shrinking market.



BasilZero said:
Signalstar said:

Yes we do.

More competition is good.


This.

Not their problem.

JWeinCom said:

The question in the title asks do "we", presumably being gamers, need Microsoft. People respond with the benefits that Microsoft being in the industry has for gamers. Then they are told that Microsoft shouldn't care about any of those things.

You have conflated two questions.

1) Do gamers benefit from Microsoft being in the industry?
2) Should Microsoft, in its own best interest, stay in the gaming industry?

And when people answer the first one, you criticize them for not answering the second. Kind of unfair. And I don't think reading the OP would really help clarify that.

So, to answer them separately.

1) Yes. Competition, generally, is good for the industry. Microsoft funding Halo led to kind of an explosion in first person shooters, with GOW doing the same for third. Microsoft's XBox Live pushed Sony to better their online service, and Gamepass pushed Sony to offer a similar service which I think is a pretty good one.

2) That's really up to Microsoft. I think they see their presence in the console space as a means of getting more people into their services. For instance, get people playing on XBox Live, and even if they don't stick with consoles, they might keep on in that ecosystem. Or get them started on Gamepass and even if they don't continue on console, they will follow the service to where it goes next. For something like Gamepass, a large part of the potential market is on consoles, and I don't think that kind of product can be successful without a console presence, at least for now.

Whatever the case may be, it seems Microsoft thinks it's worth investing in. I would say that their internal teams have more data on this than you or me, so I would generally defer to them. They see a benefit here either because their current level of success is good enough to make profits in the console space, or because it leads to greater profits elsewhere.

So, that's an answer to the two separate questions you are actually asking.

It was never about the 1st point. This thread isn't about feelings and emotions of gamers. Its about if a Company sees the need to stay in the industry. I am speaking business terms not feelings.

The moment people on this site and elsewhere understand that it's not MS's problem to keep a company they don't trust in check, is not up to MS to bleed billions. The quicker we can move on from that narrative the quicker they can understand the real world.

Soundwave said:

Who says anyone else would automatically enter the market? No one can be in this business unless they are willing to spend a few billion dollars that's just the reality of the market. 

You assume if Microsoft leaves that it's gaurunteed someone else would enter to ensure there is direct competition for Sony. I don't think that's a given at all, your whole premise even betrays that point ... who is itching to get into the industry knowing that it was bleeding MS for a bunch of a cash too. That's not very appealing for anyone. 

No one is saying that's a guarantee, and that's the point. Who will? Why should MS? No one wants to eat the costs of billions on hardware unless you are market leader or Nintendo. 

If it's not appealing to anyone than its not appealing to MS. You answered your own concerns with your own posts.

This isn't about your feelings and trust, this is about weather MS wants to continue losing money on hardware when they can just rely on Sony and Nintendo. If Sony decide to screw up well that's on those who support Sony. Again not MS problem.

Manlytears said:

Not MS's problem to keep PS in check. 

you didn't read that the second part of what I wrote. I'll summarize:

Microsoft needs to prove that the Xbox is a platform of equal or greater value than Playstation/Nintendo, otherwise it will always be at a disadvantage. They will not be able to do this by being a third party, on the contrary, if they distribute games through the Playstation/Nintendo they will only contribute to strengthening the fame, reputation and mindshare of rivals in detriment of the Xbox brand.
In the "future" where Cloud Gaming is the main form of distribution, Google, Amazon (or other big tech) can partner/buy Playstation or Nintendo and surpass a "Weak Xbox". Microsoft shouldn't take that risk, they need to strengthen the Xbox brand and make it stand out, leaving the console business as a "loser" is a mistake.

So yeah.... putting PS in check, and making Xbox strong is MS's problem.

Completely wrong. MS being a 3rd party publisher means they will benefit from more Nintendo and Sony sales without spending billions on hardware. Games like Starfield and Halo will only sell more. MS has the foundation for the future of cloud, they own their own network, Sony will be the ones struggling when gaming moves onto servers which Sony will have to rely on MS, Amazon, Google and Apple etc. Unless Sony invest $30b+ on creating their own cloud network which is unlikely for a niche market like console gaming.

KLAMarine said:

Yes. Helps keep PlayStation honest.

Not MS problem to keep Sony in check. 

Last edited by Azzanation - on 29 April 2023

Leynos said:

We just saw Google fail to enter the market. Apple failed to enter console gaming. It's not as easy as just hey we have money to make a console. Phillips & Panasonic were big Electronics companies once and they failed the console market. You also have to know the market and have the right timing. Had Sony tried in 1991 they likely flop. Sony worked with Nintendo and SEGA and learned the market plus the benefit of Nintendo and SEGA tripping over themselves in the 32-bit era. MS at least had worked with PC gaming in the 90s and worked with SEGA 90s as well. Even pre Dreamcast. MS used Dreamcast in focus test groups when developing Xbox. Nearly had a VMU and BC with DC games. The console market has proven difficult to get into and even more difficult to even have success. It's a much more exclusive market than PCs or TVs.

Correct, and why MS will pull out eventually. They don't need hardware. They have designed a eco-system that can work on everything. As a business standpoint, it makes little to no sense to stay in it. As these gaming fans, choose your loyalty wisely. Its not up to one company to continue to bleed billions just to keep healthy competition. 



Azzanation said:
BasilZero said:

This.

Not their problem.

JWeinCom said:

The question in the title asks do "we", presumably being gamers, need Microsoft. People respond with the benefits that Microsoft being in the industry has for gamers. Then they are told that Microsoft shouldn't care about any of those things.

You have conflated two questions.

1) Do gamers benefit from Microsoft being in the industry?
2) Should Microsoft, in its own best interest, stay in the gaming industry?

And when people answer the first one, you criticize them for not answering the second. Kind of unfair. And I don't think reading the OP would really help clarify that.

So, to answer them separately.

1) Yes. Competition, generally, is good for the industry. Microsoft funding Halo led to kind of an explosion in first person shooters, with GOW doing the same for third. Microsoft's XBox Live pushed Sony to better their online service, and Gamepass pushed Sony to offer a similar service which I think is a pretty good one.

2) That's really up to Microsoft. I think they see their presence in the console space as a means of getting more people into their services. For instance, get people playing on XBox Live, and even if they don't stick with consoles, they might keep on in that ecosystem. Or get them started on Gamepass and even if they don't continue on console, they will follow the service to where it goes next. For something like Gamepass, a large part of the potential market is on consoles, and I don't think that kind of product can be successful without a console presence, at least for now.

Whatever the case may be, it seems Microsoft thinks it's worth investing in. I would say that their internal teams have more data on this than you or me, so I would generally defer to them. They see a benefit here either because their current level of success is good enough to make profits in the console space, or because it leads to greater profits elsewhere.

So, that's an answer to the two separate questions you are actually asking.

It was never about the 1st point. This thread isn't about feelings and emotions of gamers. Its about if a Company sees the need to stay in the industry. I am speaking business terms not feelings.

The moment people on this site and elsewhere understand that it's not MS's problem to keep a company they don't trust in check, is not up to MS to bleed billions. The quicker we can move on from that narrative the quicker they can understand the real world.

No one is saying that's a guarantee, and that's the point. Who will? Why should MS? No one wants to eat the costs of billions on hardware unless you are market leader or Nintendo. 

If it's not appealing to anyone than its not appealing to MS. You answered your own concerns with your own posts.

This isn't about your feelings and trust, this is about weather MS wants to continue losing money on hardware when they can just rely on Sony and Nintendo. If Sony decide to screw up well that's on those who support Sony. Again not MS problem.

-


You asked "Do WE really need Xbox?"

Why on Earth would anyone answer that question by explaining what's in Microsoft's best interest? Am I Microsoft? O_o

If basically everyone is misunderstanding you in the exact same way, I think you have to consider that maybe you did a poor job communicating.



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Manlytears said:

Not MS's problem to keep PS in check. 

you didn't read that the second part of what I wrote. I'll summarize:

Microsoft needs to prove that the Xbox is a platform of equal or greater value than Playstation/Nintendo, otherwise it will always be at a disadvantage. They will not be able to do this by being a third party, on the contrary, if they distribute games through the Playstation/Nintendo they will only contribute to strengthening the fame, reputation and mindshare of rivals in detriment of the Xbox brand.
In the "future" where Cloud Gaming is the main form of distribution, Google, Amazon (or other big tech) can partner/buy Playstation or Nintendo and surpass a "Weak Xbox". Microsoft shouldn't take that risk, they need to strengthen the Xbox brand and make it stand out, leaving the console business as a "loser" is a mistake.

So yeah.... putting PS in check, and making Xbox strong is MS's problem.

People are forgetting why the Xbox exists in the first place.

It -was- to keep Sony in check as Microsoft saw home consoles starting to creep into the PC marketplace... Obviously that never materialized the way many feared... And it ended up being Android and iOS that gave Microsoft trouble in the end.

But it's hard to argue the utility of consoles these days as media hubs and internet gateways.

However... Things have changed, Xbox is still needed as Microsoft deploys universal development tools for Xbox and PC so that development on either, benefits both... And Windows needs games to stay relevant against consoles, iOS and Android.

The Xbox is part of an "ecosystem" and it does benefit Microsoft's other business ventures, it is the spearhead for Cloud gaming, it is boosting Windows gaming and technology, it is giving extra users and clicks for Microsoft Edge, it is providing additional exposure to the Windows Store front... And more.

And it even substantially boosts one of Microsoft's biggest money makers... Servers. - Even if they are only used for games.

Xbox is also a competitor which keeps Sony and Nintendo innovating. - Who cares if they have never come first? I don't. Microsoft doesn't.
As long as they can turn a profit and keep the competition flowing... It's frustrating how people are under such an illusion that because a company cannot come first, but still sell 60-80 million devices that they are somehow a "failure". - Which is far from the truth.



--::{PC Gaming Master Race}::--

Azzanation said:
BasilZero said:

This.

Not their problem.

Not MS problem to keep Sony in check. 

Okay Bill Gates.



JWeinCom said:

You asked "Do WE really need Xbox?"

Why on Earth would anyone answer that question by explaining what's in Microsoft's best interest? Am I Microsoft? O_o

If basically everyone is misunderstanding you in the exact same way, I think you have to consider that maybe you did a poor job communicating.

Spot on.

I guess this will be the second user on here that I'll make sure to avoid topics from lol.



Azzanation said:

This also falls on the individuals who disagree with that statement, if you cannot trust the company you invest in than you are investing in the wrong company. 

Well this goes for any company. Without competition, they may be more likely to steer down the wrong path.

I don't think Xbox needs to outsell Playstation or Nintendo to be successful.
While I do agree that 3 consoles, from my personal point of view, always felt like at least one too many. But for others it's not an issue.

I think it's too early to determine if MS will drop out of the hardware business next gen since that's likely 5+ years away.
I think they'll try to continue even if they don't set any sales records or don't make too much money from it vs going full service mode, because there will be players who prefer their controlers, etc.



It's weird how some folks are missing the point entirely, but at the same time, others are being too honest about why they want Xbox to remain, to a point where it's not even to fulfil an actual meaningful purpose.

Last edited by Chazore - on 30 April 2023

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