EpicRandy said:
Why MS made the legally binding deals is irrelevant to those who will benefit from it. Also, MS stated prior to the backlash they were not going to remove CoD from the competition. No company will try to purchase another and offer legally binding concessions before they are/appear to be a necessity. So yeah MS made those as a result of the challenge they face but it is all but normal and expected.
"Using the number of employees each company has to argue for the acquisition is looking away from the bigger picture and using a single metric in isolation to get a favourable outcome"
well, if you isolate that argument from the others and than argue it's a single metric in isolation it's disingenuous, I have not isolated this argument but completed it with the rest of my argumentation.
"Just like portraying CoD as the only issue with this merger"
https://assets.publishing.service.gov.uk/media/634536048fa8f5153767e533/MSFT.ABK_phase_1_decision_-_1.09.2022.pdf
- Consumer is mentioned 14 times
- Sony is mentioned 70 times
- Call of Duty also abbreviated as CoD is mentioned 156 times
While it is not their only argument it revolves predominantly around it and it is by far their main one.
"These acquisitions come with legacy ever-green IPs, you can do a lot more damage to the competition with much less number of employees by simply relying on this legacy."
Yeah but MS offered assurance it won't, offered legally binding one at that. If that was the concern, Sony would sit with them and try to make Microsoft offer the same kind of deal from Diablo, Wow, Overwatch ... but all they give is silence apparently.
"As for the prevailing argument you see from the other side, I have not made this argument myself, and I have already stated SONY has indulged in objectionable practices repeatedly and continue to do so. Microsoft possibilities shouldn't be limited by what SONY has or hasn't done, but it 100% should be limited by regulation that seek to prevent monopoly over the industry. "
And I agree 100%. Though one would hope a decision on this would be devoid of political interference and factually based which is completely contrary to what we've seen with the FTC decision and reasons.
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EpicRandy said:
To further my opinion on a more personal note rather than a legal one I believe this deal is good for
- Microsoft/Xbox
- Activision Blizzard
- Workers at Activision Blizzard
- Union advocate
- Gamepass
- Gamapass Users
- Switch and future next Nintendo system owner
- Steam User
- Anyone who wants the Acti-Blizz management/work culture to change
- Anyone who hopes for a possibility of Activision Blizzard studios to even consider being creative again
- Playstation plus user (Only if Sony accepts the deal and benefits from CoD on PlayStation plus day 1 as Ms offered)
It is neutral for
- Any third party as Take two made clear
- Anyone who doesn't subscribe/wants to subscribe to GamePass (as all the games will still be available for purchase)
It is bad for:
But even then it is only bad for their ability to sell ps5+ with limited competition from the Xbox series+ system and their ability to grow their margin profits unchallenged. Even if the deal goes through it won't:
- Make Uncharted, God of War, Horizon, Ghost of Tsushima, and Last of Us ... fans disappear
- inhibit the ability for Sony to create and release new games for their system and/or PC
- prevent Sony from making other acquisitions and they've made quite a few this year and will continue to do so by their statement
- prevent Sony from bolstering its offering (PlayStation + wise as well as a standard sale)
- Remove CoD from their offering
- Make Xbox anywhere near the point of a monopoly
Also, the impact on Sony is already mitigated by:
- The fact they are the one who benefits from a dominant position as of now.
- The fact that many Acti-Blizz projects are already announced for Ps5 and MS will respect all of those (ex: Diablo 4)
- The impact of this won't be felt for many years and won't come all at once
If Sony were to fight for their user here and not for their margins IMO they would try to strike a deal with MS not only for CoD but most of Acti-Blizz's existing franchises (Diablo, overwatch, Crash...) and I believe MS would agree to all these. The fact that Sony remains silent on those and focuses only on CoD makes me believe they themselves don't believe MS would make any of those exclusive after the deal goes through.
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"Why MS made the legally binding deals is irrelevant to those who will benefit from it".
It really does though, as the rest of your post shows, the mere fact that the FTC is questioning the buyout is bothering a lot of you for no good reason at all. It's like, here is the biggest buyout in tech history, approve it or get accused of "getting political" and "interfering". So it is important to show that this "interference", regardless of the motivation behind it, is already yielding better outcomes for everyone.
"Consumer is mentioned 14 times, Sony is mentioned 70 times, Call of Duty also abbreviated as CoD is mentioned 156 times"
I feel like of what you argue is relying on buzzwords, headlines and pure good faith in the largest or the 2nd largest tech company in the world that has proven and documented anti-competitive behaviour in the past.
You're also heavily relying on converging arguments and lines of thoughts a lot of what you say ends up being random.
Basically what you're doing here is the following "CoD is the main argument, here is a document with the following stats that proves it". You don't even mention that this is the CMA document, not SONY's, not that it matters who wrote it anyway! It doesn't matter because the simple fact is that Bethesda/Activision have some of the biggest IPs in history that can majorly change the outcome of console sales even if CoD remains multiplatform for good, therefore, it doesn't matter who's arguing what, it doesn't change the facts.
I also believe these arguments happen to be too convenient for Microsoft to keep the narrative around CoD going and ignore the much bigger picture, so whoever is using this argument, they need to do a better job because it only helps MS in my opinion to keep the story too focused on CoD.
"Yeah but MS offered assurance it won't, offered legally binding one at that. If that was the concern, Sony would sit with them and try to make Microsoft offer the same kind of deal from Diablo, Wow, Overwatch ... but all they give is silence apparently."
"Yes and no logics tell me they won't try a deal on that scale anymore unless this one does not pass"
"If Sony were to fight for their user here and not for their margins IMO they would try to strike a deal with MS not only for CoD but most of Acti-Blizz's existing franchises (Diablo, overwatch, Crash...) and I believe MS would agree to all these"
Another great examples of you relying on the good will of a giant corporation, while completely ignoring statements made by the giant corporation themselves. Again, MS has said it will be "case by case" basis, and until very recently, the narrative by MS has been "we're not done with acquisitions". So much so that the "who should MS acquire next?" has become recurrent theme in many xbox threads (including the xbox empire on vgc). But here you are, asking me to dismiss all of that and in addition, you are also telling me SONY can secure all other IPs for 10 years if they sat down with MS because you believe it and because you believe that Microsoft is only going to acquire other publishers if this one fails despite their publicly declared intents.
Sorry, I don't think you're actually convinced with your own statements, they're just... too naive and I don't believe you are naive. Honestly, I can't believe some are making these arguments, even if we lived in a world in which MS hasn't publicly declared their intents.
"And I agree 100%. Though one would hope a decision on this would be devoid of political interference and factually based which is completely contrary to what we've seen with the FTC decision and reasons."
Well, it would be a nicer world indeed if money and ulterior motives didn't influence politics, but honestly, if you actually think about, letting this acquisition pass without scrutiny is a bigger telltale signs of political interference, because it indicates that someone isn't looking at the biggest tech merger ever when that someone's sole job is to look into these sorts of things.
Moreover, Tech giants, including Apple, FB, MS, Tesla have become experts at influencing these sorts of decisions and lobbying governments around the world, by far one of the biggest spenders out there and they increase their lobbying spendings year over year. So even if these challenges are raised against the acquisition are driven by lobbyists, MS shouldn't complain someone else is using their tactics to influence regulators decisions.
Last edited by LurkerJ - on 16 December 2022