I don't think they are seriously trying to compete with PlayStation because they know they can't beat them at this stage and I actually fully agree with them that they can't beat PlayStation anymore, I've said since the start that this generation will likely end up with PlayStation once again selling around double Xbox. I believe Xbox is focused more on profit margins now as well and are happy with 3rd place as long as they are profitable.
This Brazilian move is dumb as hell though, far too extreme of a price hike, Series S the same price as PS5 Digital is dumb and Brazil is a market that Xbox is strong in where Series S was selling good so while I think the above for the general pricing strategy of Xbox, when I look at Brazil specifically, I can only conclude this is a dumb as shit move, Lol. Like fair enough if you've given up on beating Sony in general but this is way too extreme.
You can match Sony's pricing, that's fine by me, Xbox ain't ever beating PlayStation again in the wider picture but we're talking about the Series S being the same price as the PS5 Digital which is a lot more powerful than the Series S, Lol. It's a bit of a fuck you to Brazilian customers and basically unless you really love Xbox exclusives makes PS5 the only sensible option from a financial standpoint.
To sum up, this price increase needs to be reversed.
Last edited by Ryuu96 - on 27 October 2023