I think if Microsoft is actually serious about offering a compelling console product for the 10th generation, they need to put a huge emphasis on supply chain efficiency and cost control. They were offering a highly competitive product early in the generation when all parties were supply constrained, but starting around mid 2022 they started falling behind massively in console procurement and it really damaged their sales. The series S simply is not priced appropriately for its level of hardware and the series X is far too expensive to manufacture. There was a huge missed opportunity with their console strategy this generation.
I am also hoping for 10th generation they do not offload a significant portion of the console's compute ability to the cloud. That will pretty much kill the brand for me.
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