| shikamaru317 said: Sometimes I question if Xbox is truly serious about competing with Sony in the console space, between moves like the lack of a price cut for Series S in any region even though it's sales have slowed considerably in most regions and countries, the Japan price increases last year that tanked Xbox Series sales there, and now this boneheaded price increase in Brazil. Do you truly want to compete in the console market Xbox, or do you just want to drive people to PC gaming where you don't lose money on hardware like on console since you don't make official Microsoft PC hardware? |
As with any price hike, there is more to the story. I would guess is that MS game sales are lacking in Brazil. Meaning that MS is not making back sales of the console in Brazil with game sales or maybe even GP subs so it makes no sense to sell at a loss if you cannot recoup cost.
I would probably look at game attach rate and or GP subs in the country to fully understand the price increase. A lot of times you do have to make moves that do not show up as a loss. Each market is different.
