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Forums - Sales Discussion - Switch Sales Climb, PS5 Sales Drop Below 100K - Global Hardware May 8-14

Mar1217 said:
The_Liquid_Laser said:

Xbox is outselling PS5 2:1 in the Americas this week. I know they are both in short supply, but that seems like a normal ratio to me. These early adopters will influence what system their friends will buy. On top of that XBox really is a stronger brand in the US. It's XBox > Nintendo > Playstation for how Americans consider these brands. I wouldn't be surprised at all to see XBox finish 2:1 ahead of PS5 in the Americas this generation.

So why are the stats showing Nintendo dominance there but you would consider them as second fiddle to the Xbox ?

I am talking about brand rather than raw sales.  Brand is the ability to sell a product simply because the company put their name on it.  Partly it has to do with how well the best product can do and how well the worst product can do.  XBox and Nintendo are both strong brands in the Americas, so maybe they are about the same.  I tend to think XBox is a little stronger though.  

VGChartz has XBox360 at 49.11m and XB1 at 32.47m in North America.  There is not much variation there, even though XB1 seems like a clearly worse product than PS4 (higher launch price, weaker hardware, fewer exclusives, etc...).  That's a strong brand.  Nintendo's brand is strong mostly because of their handhelds.  DS sold 57.92m and 3DS sold 25.77m.  So the DS has a higher peak and the 3DS was a lower valley.  I suppose that makes Nintendo close to XBox, but 3DS didn't have to compete with a product that was clearly better.  That is why I'd put XBox a little ahead.  (Also Nintendo's home consoles haven't faired nearly as well.)  Both are stronger brands than Playstation in North America though.  People still like Playstation, but it really hasn't done extremely well since the PS2 days, and it lost that title fairly quickly in the generation after.  Americans simply like XBox and Nintendo more than Playstation.



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PS5 vs Xbox Series X|S vs Switch 2022 Sales Comparison Charts Through May 14

Here we see data representing the global sales through to consumers and change in sales performance of the three current platforms (PlayStation 5, Xbox Series X|S, and Nintendo Switch) and three legacy platforms (PlayStation 4, Xbox One, and Nintendo 3DS) over comparable periods for 2019, 2020, 2021, and 2022. Also shown is the market share for each of the consoles over the same periods.

Year to Date Sales Comparison (Same Periods Covered)

Market Share (Same Periods Covered)

2019 – (Week ending January 12 to May 18)

2020 – (Week ending January 11 to May 16)

2021 – (Week ending January 9 to May 15)

2022 – (Week ending January 8 to May 14)

"Year to date" sales for 2019, 2020, 2021, and 2022 sales are shown in series at the top of the table and then just below a comparison of 2022 versus 2021 and 2022 versus 2020 is displayed.  This provides an easy-to-view summary of all the data.

Total Sales and Market Share for Each Year

Microsoft

  • Xbox Series X|S – Up Year-on-Year 928,856 (+47.2%)
  • Xbox One – Down Year-on-Year 396,522 (-93.4%)

Nintendo

  • Nintendo Switch - Down Year-on-Year 2,320,239 (-27.9%)

Sony

  • PlayStation 5 – Down Year-on-Year 1,153,248 (-29.6%)
  • PlayStation 4 – Down Year-on-Year 970,208 (-76.6%)


VGChartz Sales Analyst and Writer - William D'Angelo - I stream on Twitch and have my own YouTubeFollow me on Twitter @TrunksWD.

Writer of the Sales Comparison | Weekly Hardware Breakdown Top 10 | Weekly Sales Analysis | Marketshare Features, as well as daily news on the Video Game Industry.

The_Liquid_Laser said:
Mar1217 said:

So why are the stats showing Nintendo dominance there but you would consider them as second fiddle to the Xbox ?

I am talking about brand rather than raw sales.  Brand is the ability to sell a product simply because the company put their name on it.  Partly it has to do with how well the best product can do and how well the worst product can do.  XBox and Nintendo are both strong brands in the Americas, so maybe they are about the same.  I tend to think XBox is a little stronger though.  

VGChartz has XBox360 at 49.11m and XB1 at 32.47m in North America.  There is not much variation there, even though XB1 seems like a clearly worse product than PS4 (higher launch price, weaker hardware, fewer exclusives, etc...).  That's a strong brand.  Nintendo's brand is strong mostly because of their handhelds.  DS sold 57.92m and 3DS sold 25.77m.  So the DS has a higher peak and the 3DS was a lower valley.  I suppose that makes Nintendo close to XBox, but 3DS didn't have to compete with a product that was clearly better.  That is why I'd put XBox a little ahead.  (Also Nintendo's home consoles haven't faired nearly as well.)  Both are stronger brands than Playstation in North America though.  People still like Playstation, but it really hasn't done extremely well since the PS2 days, and it lost that title fairly quickly in the generation after.  Americans simply like XBox and Nintendo more than Playstation.

I don't think America really stays loyal to a "brand" like Europe does to Playstation and Japan does to Nintendo.  America follows trends and moves from brand to brand.  Nintendo had been the strongest over the past few years, but at this moment in time I'm not sure what company is the strongest as all three are doing quite well when stock allows.  It seems like if all 3 brands could produce 100K consoles/week, all three would sell them all.

Clearly XBox is stronger in America than anywhere else, since MS is an American company, but they're not necessarily the strongest all the time.



SW-3707-5131-3911

The_Liquid_Laser said:
Mar1217 said:

So why are the stats showing Nintendo dominance there but you would consider them as second fiddle to the Xbox ?

I am talking about brand rather than raw sales.  Brand is the ability to sell a product simply because the company put their name on it.  Partly it has to do with how well the best product can do and how well the worst product can do.  XBox and Nintendo are both strong brands in the Americas, so maybe they are about the same.  I tend to think XBox is a little stronger though.  

VGChartz has XBox360 at 49.11m and XB1 at 32.47m in North America.  There is not much variation there, even though XB1 seems like a clearly worse product than PS4 (higher launch price, weaker hardware, fewer exclusives, etc...).  That's a strong brand.  Nintendo's brand is strong mostly because of their handhelds.  DS sold 57.92m and 3DS sold 25.77m.  So the DS has a higher peak and the 3DS was a lower valley.  I suppose that makes Nintendo close to XBox, but 3DS didn't have to compete with a product that was clearly better.  That is why I'd put XBox a little ahead.  (Also Nintendo's home consoles haven't faired nearly as well.)  Both are stronger brands than Playstation in North America though.  People still like Playstation, but it really hasn't done extremely well since the PS2 days, and it lost that title fairly quickly in the generation after.  Americans simply like XBox and Nintendo more than Playstation.

If you add the Wii U to 3DS they're almost on par with the Xbox One.



Jesus I thought maybe the worst of the stock issues was over but here's a new low point. Hopefully this will just be a particularly bad week instead of the start of a really bad period.



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PS5 vs Xbox Series X|S vs Switch Launch Sales Comparison Through Week 79

This weekly series compares the aligned launch sales of the PlayStation 5, Xbox Series X|S, and Nintendo Switch.

It should be noted the Nintendo Switch and Xbox Series X|S had a worldwide launch, while the PlayStation 5 launch was split over the course of two weeks. Also, the Nintendo Switch launched in March 2017, while the PlayStation 5 and Xbox Series X|S launched during the holidays in November 2020.

PS5 Vs. Xbox Series X|S Vs. Switch Global:

  1. Switch: 19,844,655
  2. PS5: 19,717,813
  3. XSX|S: 14,686,559

Through the first 79 weeks available worldwide the Nintendo Switch is ahead of the PlayStation 5 and Xbox Series X|S. The Switch is ahead of the PS5 by 0.13 million units units and is 5.16 million units ahead of the Xbox Series X|S. The PS5 is ahead of the Xbox Series X|S by 5.03 million units.

The Switch has sold 19.84 million in 79 weeks worldwide, while the PS5 sold 19.72 million units and the Xbox Series X|S 14.69 million units.

Looking at the marketshare through 79 weeks, the Switch is in the lead. The Switch has a 36.6 percent marketshare, the PS5 sits at 36.3 percent, and the Xbox Series X|S at 27.1 percent.

PS5 Vs. Xbox Series X|S Vs. Switch US:

  1. PS5: 7,305,429
  2. XSX|S: 7,169,879
  3. Switch: 6,919,537

Through the first 79 weeks available in the US the PlayStation 5 is ahead of the Nintendo Switch and Xbox Series X|S. The PS5 is ahead of the Xbox Series X|S by 0.14 million units and is 0.39 million units ahead of the Switch. The Xbox Series X|S is ahead of the Switch by 0.25 million units.

The PS5 has sold 7.31 million in 79 weeks in the US, while the Xbox Series X|S sold 7.17 million units and the Switch 6.92 million units.

Looking at the marketshare through 79 weeks, the PS5 currently leads. The PS5 has a 34.2 percent marketshare, the Xbox Series X|S sits at 33.5 percent, and the Switch at 32.3 percent.

PS5 Vs. Xbox Series X|S Vs. Switch Europe (78 weeks):

  1. PS5: 7,239,486
  2. Switch: 4,969,032
  3. XSX|S: 4,287,877

The PlayStation 5 has been available for one week less than the Xbox Series X|S in Europe. After 78 weeks the PS5 is ahead of the Switch by 2.27 million units and is 2.95 million units ahead of the Xbox Series X|S. The Switch is ahead of the Xbox Series X|S by 0.68 million units.

The PS5 has sold 7.24 million in 78 weeks in Europe, while the Switch sold 4.97 million units and the Xbox Series X|S 4.29 million units. 

Looking at the marketshare through 78 weeks, the PlayStation 5 currently leads. The PS5 has a 43.9 percent marketshare, the Switch sits at 30.1 percent, and the Xbox Series X|S at 26.0 percent.

PS5 Vs. Xbox Series X|S Vs. Switch Japan:

  1. Switch: 5,024,186
  2. PS5: 1,626,278
  3. XSX|S: 207,276

Through the first 79 weeks available in Japan the Switch is ahead of the PlayStation 5 and Xbox Series X|S by a wide margin. The Switch is ahead of the PS5 by 3.40 million units and is 4.82 million units ahead of the Xbox Series X|S. The PS5 is ahead of the Xbox Series X|S by 1.42 million units.

The Switch has sold 5.02 million units in 79 weeks in Japan, while the PS5 has sold 1.63 million units, and the Xbox Series X|S 0.21 million units.

Looking at the marketshare through 79 weeks, the Switch currently leads. The Switch has a 73.3 percent marketshare, the PS5 sits at 23.7 percent, and the Xbox Series X|S at 3.0 percent.



VGChartz Sales Analyst and Writer - William D'Angelo - I stream on Twitch and have my own YouTubeFollow me on Twitter @TrunksWD.

Writer of the Sales Comparison | Weekly Hardware Breakdown Top 10 | Weekly Sales Analysis | Marketshare Features, as well as daily news on the Video Game Industry.

Switch still tracking around 50% ahead of 2019, so still healthy as a horse for a system in its 6th year.

PS5 remains closely aligned with Switch's sales trajectory since launch; will be an interesting to watch in the long term as while Switch blew up in year 4, PS5 might be a similar late bloomer once the chip crunch alleviates and supply can finally start to catch up to demand.



Bet with Liquidlaser: I say PS5 and Xbox Series will sell more than 56 million combined by the end of 2023.

The_Liquid_Laser said:
Mar1217 said:

So why are the stats showing Nintendo dominance there but you would consider them as second fiddle to the Xbox ?

I am talking about brand rather than raw sales.  Brand is the ability to sell a product simply because the company put their name on it.  Partly it has to do with how well the best product can do and how well the worst product can do.  XBox and Nintendo are both strong brands in the Americas, so maybe they are about the same.  I tend to think XBox is a little stronger though.  

VGChartz has XBox360 at 49.11m and XB1 at 32.47m in North America.  There is not much variation there, even though XB1 seems like a clearly worse product than PS4 (higher launch price, weaker hardware, fewer exclusives, etc...).  That's a strong brand.  Nintendo's brand is strong mostly because of their handhelds.  DS sold 57.92m and 3DS sold 25.77m.  So the DS has a higher peak and the 3DS was a lower valley.  I suppose that makes Nintendo close to XBox, but 3DS didn't have to compete with a product that was clearly better.  That is why I'd put XBox a little ahead.  (Also Nintendo's home consoles haven't faired nearly as well.)  Both are stronger brands than Playstation in North America though.  People still like Playstation, but it really hasn't done extremely well since the PS2 days, and it lost that title fairly quickly in the generation after.  Americans simply like XBox and Nintendo more than Playstation.

US is definitely Xbox's strongest market but I think its hard to argue its stronger than Playstation or even Nintendo, they have different demographic strengths but I think they're similar pitched. Microsoft have simply had stability, they never had a catastrophic phase like PS3/Wii U. The Xbox One's only major problem with mainstream implication was launching at £499, but that changed within months and from day one it delivered all of the experiences which brought the majority of people to Xbox 360 (Halo & Gears/3rd Party AAA games/Online competitive gaming).

PS4 didn't establish a strong exclusive library until mid way through the generation and they were all cinematic single player experiences. Prior to Uncharted 4 we had Knack, Killzone, Driveclub, The Order....  Microsoft was buying 3rd party exclusives like Titanfall and Tomb Raider in the first half of the generation alongside Halo actually having a strong presence from year 1. The disparity you see in other regions where PS4 doubled Xbox is more in relation to how strong the PS brand is in those areas versus Xbox One being some terrible console.

Comparably PS3 was a much bigger misstep than the X1 and yet their sales are almost equal in the US



Last edited by Otter - on 25 May 2022

Microsoft can pump out the series s much better than series X. And ps5 just tanked. When will Sony get their stock somewhat in order? Switch and Xse have some consistent shipping. Maybe nvidia is pulling some strings and of course Xbox can do whatever on their own



Just a guy who doesn't want to be bored. Also

Eagle367 said:

Microsoft can pump out the series s much better than series X. And ps5 just tanked. When will Sony get their stock somewhat in order? Switch and Xse have some consistent shipping. Maybe nvidia is pulling some strings and of course Xbox can do whatever on their own

Well the same week Xbox outsold PS5 3:1 in Japan, only 100 units of Series X sold. I think Microsoft is shifting the vast majority of their production to Series S which is easier to produce as opposed to having some secret deal with Nvidia