AllfatherStarr said: As someone from a smaller town in India, I disagree with some of your points. A $400 dollar phone or a console is a luxury for sure, but not outside the realm of a once a year splurge spending. Of course this does not apply to rural India, and not 1.4 billion Indians, but the Indian middle class for whom its a possibility is fairly large, probably in the tens of millions if not a hundred. Fiber Internet has exploded in the past year or so. I subscribe to a 100 Mbps connection that roughly costs $10 dollars a month. If I went for 30 Mbps, it would be $5. This is from a provider who has pretty much nationwide presence, and has forced there competitors to match those prices. Its been a year and I have had one outage, which is significantly better , and cheaper, than the experience I had with US providers while was living there. |
Thanks for the on-the-ground feedback! Interesting to hear that it's changed so much in India recently. Yes, any country with a growing middle class can experience substantial changes in consumer behaviour in a short period of time. And your comments speak to my point that even a reasonably small percentage change in a large country can add up to a lot of new consumers (tens of millions, potentially up to 100 million, as you point out in the case of India).
And it's not necessarily about a lot more sales in any one country, it can be about a little bit more sales in a lot of countries.