Just because I can, and... whatever.

Gamestop Announces MICROSOFT Partnership!? Microsoft Buying The Company? Shocking

You must have stayed at a Holiday Inn last night.

Huge news for Microsoft multiple opportunities for Xbox gamers.
1. Disc to digital covertion options.
2. Digital trade in options for new purchase.
3. Push game pass and Xbox products at every gamestop.
4. Gamestop can sell Microsoft product like tablet and laptop. Keeping the store alive.

Trade in your PS5 games for store credit or 10% more for Xbox store credits :)

It's odd that you say that since Microsoft once had their own storefront that they could have done the exact same thing (and more).  Hmmm...

Remember when Gamestop tried to force Zunes on people in 2006-07?

The clickbaitiest of clickbait headlines....

Maybe Microsoft owned gamestop all along...

To be honest this seems like Microsoft giving them a handout to keep them in business. They surely understand that a big game retailer is good for the industry, and they just shut their stores down.

They've been closing many Microsoft store here in Canada. This deal is not Gamestop coming in to save Microsoft, it's Microsoft coming in and saving Gamestop from bankruptcy. You've probably haven't heard that Microsoft bought Zenimax for 7.5Billion. Microsoft is fully committed to its gaming division. Microsoft really wants to push Xbox Gamepass Ultimate. This deal is a perfect deal for reaching casual gamers. How many Nintendo and Playstation customers go into a Microsoft store to buy their game? Every game that is free on game pass could have a sticker on it in the store. There many people that don't like using their credit card to buy games digitally but they could go into Gamestop and buy a digital license to every game that's on the Xbox game store and pay cash. Microsoft is probably going to take over 50% of the retail space at every GameStop. They can put all Xbox products front and center.