Contract model + Gaming Netflix + Gaming Kindle

If MS doesn't make a dent this gen they never will.

SEGA using clamshell cases on their Master System and Genesis games.

Nintendo using the "Seal of Quality" often mistaken for the quality of the game but in reality, meant it was licensed. Unlicensed games crashed the industry in 83. With Porn games and Purina Dog Show games and much more garbage pushing good games off the shelf.

Going head to head with PS5 hardware was never going to work for MS unless they started buying studio's much sooner and dropping exclusive bombs from day one launch. They didn't do that though. While I don't really remember seeing anyone suggesting something like XBSS way back, I did.  I figured it was the only way the future XB Series consoles stood a chance. Try and beat SNY by having the highest and lowest end hardware at reasonable prices. The cheaper model being highly affordable most importantly to undercut SNY. While there was no guarantee SNY wouldn't do the same thing, as they've said they thought about it, there is also no guarantee this will have a major impact. It should certainly help MS turn things around and take back some market share, but I didn't and still don't believe that it's going to end up anything like 360 vs PS3.
MS has dug themselves a hole to China and they need to prove themselves to gamers before they get much help being hoisted out while helping fill in the hole.

iPhone. Jim Balsillie and his Blackberry team were idiots. Not because they didn't see it coming, but because it was clearly happening and they ignored it like they were Gods.
Tesla. SpaceX. Starlink. Not so much SpaceX, since it's mostly competing with Gov space agencies, but they are changing the game.

Well I'm not going back through to find the initial bit but surely a few others remember the conversations about what could happen hardware wise next gen, more specifically when it came to MS trying to take back market share. 

I agree. If Netflix had simply offered everyone else's content, eventually they would all go to another all in one service offering better deals, or would break off into their own services like they have been recently, and Netflix would've been in hot water.

I'm gonna say that MS matches (+/-5%) or beats Sony this gen. I think the US and UK are MS's for definite.

It's MS's business model(s) I have confidence in, not their ability to make great games although I do think they've learnt lessons on how to make great games and I'm glad Halo was delayed instead of being rushed to launch.