Intrinsic said: Look up the dev cost of any AAA title. Then tack on another $25M - $50M for marketing costs, which are not included in those development costs. Have any idea how much an ad spot in the Superbowl cost? $5.6M... for 30 seconds.
But here is another way to factor in dev costs.
Let take a AAA studio for instance. That has only 100 people working on a game ( a lot less than hat we know work on these games, but lets just go with this). Now these people get an average salary of $130k. Let's just keep it simple and leave it at that, because while there would be some getting more and some getting less, there are also lots of contract-based people that work on the game that come and go. Like the QA testers, actors, a music composer...etc that I am not factoring in. So this is a best-case scenario type thing.
That team working on a game for 3 years would cost $39M to fund. And for 4 years? $52M. And this s before you add in equipment, research costs, outsourcing costs, rent, electricity, localization, legal..etc. And at this point, you haven't even factored in marketing either.
I think a lot of people grossly underestimate how much most of these games cot to make. There is a reason why there are companies in south America,China, korea...etc that singularly specialize in outsourced asset development. Or why Sony has studios whose singular purpose is to build assets to help out any of their name studios when making games.
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That's far from the truth
programmers:
https://www.glassdoor.ca/Salaries/us-game-developer-salary-SRCH_IL.0,2_IN1_KO3,17.htm 50,923$ average
https://www.gameindustrycareerguide.com/video-game-programmer-salary/ Only senior devs are 120k+
https://www.salary.com/research/salary/posting/video-game-programmer-salary 65k Median
artist (which constitue most task force)
https://www.payscale.com/research/US/Job=Video_Game_Artist/Salary 57,264 average 71K Max
https://www.glassdoor.ca/Salaries/gaming-artist-salary-SRCH_KO0,13.htm?countryRedirect=true 58k average
https://www.gameindustrycareerguide.com/video-game-artist-salary/ from 35k to 90k for senior
Tester :
https://www.gameindustrycareerguide.com/video-game-tester-salary/ "start around USD $18,000 and top out around $55,000"
And that's all for US, game developed Salary in Canada and many other countries are way lower than this.
Average salaries at eidos Montreal : https://www.payscale.com/research/CA/Employer=Eidos_Incorporated/Salary CAD 73K or USD 55k
Average salaries at Ubisoft Montreal : https://www.payscale.com/research/CA/Employer=Ubisoft_Entertainment_Inc./Salary CAD 67K or USD 50K
I think your 130k figure is more accurate when it already account for other expense related to the position (employer's payroll obligation, insurance, equipment, software license, electricity etc...)
I know marketing cost are substantial often overtaking development cost (sometime even many times over) but I was speaking dev cost only and so was Jim Ryan in the citation from the op.
"Have any idea how much an ad spot in the Superbowl cost? $5.6M... for 30 seconds." That's not the cost of creating the ads, that's is the fees for a 30s time frame for diffusing the ads during the superbowl. It does not relate to game development cost in any way shape or form.
if we look a things differently, most AAA does not sell enough copies to justify a 100m+ budget let alone when factroring in martketing cost.
But I guess it all boils down to personal opinion on what you consider AAA. What budget do you think is enough to be considerd AAA. Is 30M enough? (I certainly think so in most case). Is 40M enough (I think I'll have a hard time telling devs there games is not AAA because the budget was only 40M)? Is 50M enough?