Angelus said:
That seems like sort of a clueless statement to make by Phil, if he did in fact say it. If you're announcing the acquisition of a studio/publisher, it doesn't really matter where or how you announce it, if it's someone of any perceived significance to the general gaming public, then people are going to make a big deal out of it regardless, and it'll become a PR situation one way or another. Literally, Phil only has to look at what happened with Bethesda as an example of this. They announced it via blog, and on twitter, not on any kind of big stage. And what happened? It blew up in like 2 minutes. Cus of course it did. Are the people at Bethesda gonna feel like they were less "treated as a PR win" because Phil didn't stand on a stage somewhere and say their name? Is getting like a whole ass blog, and everyone at Xbox tweeting "LOOK WHAT WE DID!" really appreciably less fanfare? It's all irrelevant if you ask me. |
I disagree, its all about perception. While you can make the statement that it does not matter, you probably are not getting the feedback he is getting on the topic. I doubt he would come to this conclusion on his own and instead was giving feedback on it and made a decision. At the end of the day, its his job to make those studios happy not make gamers blush with these announcements.









