...in Japan. The sites shipped figures to Japan shows roughly 390million units and your sold to consumer figures show 390million units sold. So does that mean the 360 sold, from the retailers, every single unit MS shipped by the end of your last records?

TalonMan,

The discrepancy is that MS ha shipped 390,000 units as of March 31st, 2007. It is now mid May and they have just sold that total of units, and by now, the actual # of h/w units shipped to Japan is 410,000 or more. Thats where the discrepancy is. The numbers were 31st of March for all of the consoles via each companies press release(s).

No, Nintendo, historically, has always reports sold to consumers in their financial reports. Always.

any source for this?

and by source I mean one that says "consumers" or "end users" and not "customers".

I'll believe Nintendo reports sold as sold to consumers when I see a reputable source inside Nintendo saying so.

Nintendo's financial reports have always used sold to customers, and not sold to retail. It doesnt get more reputable than that.

Sold to customers is the same as sold to retail for their financial reports, the retailers are the ones directly buying from them.

No, DKII, you are not hearing me. Nintendo has ALWAYS differentiated the two, revealing their shipment numbers, AND their Sell-throughs.

I believe Nintendo's 'customers' are Walmart, EB, Bestbuy, Target, etc.. so it all works out.