How so?Losing customers(money) will make them more likely to keep doing nothing?Or rather, just offering more and more services, when Epic has been gaining grounds clearly due to games?(their own or otherwise)
Not saying that this will definely make them go back to developing games, but it sure increase the chances.
Except they have been losing money due to making games, specifically Artifact - a game they have been pouring money into for the past 2-3 years.
Even if they do make games like Left 4 Dead 3, Half-Life 3, Portal 3, etc and release them on Steam, its not gonna change anything.
I'd rather them improve the service (QoL like what they been doing such as with Steam big picture, controller configuration, Social features, etc) than make games to be honest. The worst that can happen is if they themselves moneyhat like Epic is doing which will be hilarious how people will complain about that when and if it occurs.
As for overall customer base, I dont think they've lost any to be honest - both EGS and Steam can be interchangeable just like Uplay, Origin, GOG, itchio, etc.
There's no way anyone can moneyhat every single dev/publisher - same as what happened last gen between PS3 and Xbox360.
Services within the store/client have been improving and will keep on improving and its likely EGS will copy some of Steam's features in the coming months to years just like how GOG, Origin and Uplay when they were barebones included a lot of stuff that Steam introduced first to the PC marketplace.
Hopefully sooner than later.
Lets be honest: They lost money on Artifact because of its shitty monetization.I mean, its worse than EA microtransactions.Even if it wasnt the best card game, it could have survived just fine without it.
And yes, I do care about its games.Portal 1 and 2 are simply masterpieces, and I would love for Valve to develop sequels or games like them.Same for its other franchises.And Im sure Im not alone.Making those game exclusive to Valve, on PC at least, would make people adopt and keep buying games on Valve, because it would better Valve image of a game developer and thus bring attention to them.I know they are famous enough, but with the current condition of its curation and thus game finding, they could use the help.
And I really do want a new Portal.
And Valve wouldnt need to moneyhat developers.Not to the extent of what Epic is doing anyway.Valve already has the marketshare.They only need to improve their other aspects, such as service, game development, curation, etc.
And while you are right that people that play on PC will buy on whatever service that the game is cheaper(or more convenient), its still a sale lost for valve, since they held like 95% of the market.