And then we're coming to the "how cheap can they sell it" point of all this venture. How much are they willing to lose with the hardware to break in the market with as many units as possible while trying to recoup some of those loses with the software? I mean, Sony and Msoft have the Live and PSN subscriptions to help them lowe their price if they find it necessary, but Google doesn't have any of that either... at least yet.

In any case, time will tell.

If better be a full fledged 9th gen console with REAL big budget AAA, AA, and A exclusives, or else its just a joke. Better not be a shitty android console with fake mobile games.

I think google will be working whit 2 products.
1. Google stream box: just for streaming, connects whit google services and whit the "real hardware" that is produced for "google gaming" and is similar to consoles like xbox and playstation.
2. Google "Real hardware": don't want to stream games? Then why not buy google machine and play games local, just like a normal console? Google will produce these for streaming and will be more than happy to sell some of these machine for more "traditional users" that want the hardware at hands.

Shall we pray for it to crash and burn or that they bring even more good games? I chose the second knowing the first will happen.

I don't think because a company is super huge that they'll necessarily use their economic power to subsidize their products. MS didn't do that with the Xbox for instance. In fact, quite the oposite. These companies are their size exactly because their margins of profits are so massive, and shareholders would find it somewhat strange to join a market where there isn't the chance to do so.

So I welcome the competition, and hope for good things in the future (though failure is the most likely scenario).

- GDC
- Google is primarily a software company
- Teaser Video

Guys, it's not a console. It's a game engine optimized for cloud/streams. Similar to Amazon Lumberyard.

Google has its foot in everything these days. Them and Amazon are the ones to watch out for.

Not long to wait anyways, still think it is just a streaming box, hope I am wrong though. Need a company to replace MS and their GAAS crap.

One factor not being talked about here that may put a big damper on potential players like Google in the future game streaming market, that is facing the same  situation  that the big three face with major content providers like Square, EA ,Activision etc seeing a very tempting future with streaming giving them a direct link  to the consumer, but one not without its own set of challenges and questions to be answered by them like do you go it alone, or do you combat potential over fragmentation of the market by combining with other content providers to have enough scale.

So what the big three especially Sony and MS need to look at is things might start out great,but with the services maturing, just like netflix is starting to see future headwinds in the form of Disney moving content onto their own service, so they can't be complacent,maybe opportunity will arise in the form of the increased in value of content that streaming brings  being enough to justify the cost of buying a controlling interest in some of these companies or at least changing the way present day publishing on psn/live works entering into long term partnership deals, no matter it looks like a future of disruption.

^ Oh damn.