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JEMC said:
DonFerrari said:

Unless they are dumb they will sell for cheaper at similar performance.

Because even if they have a lot of exclusives they are creating, they don't have recognition so "no one" would chose their exclusives.

And then we're coming to the "how cheap can they sell it" point of all this venture. How much are they willing to lose with the hardware to break in the market with as many units as possible while trying to recoup some of those loses with the software? I mean, Sony and Msoft have the Live and PSN subscriptions to help them lowe their price if they find it necessary, but Google doesn't have any of that either... at least yet.

In any case, time will tell.

I don't think because a company is super huge that they'll necessarily use their economic power to subsidize their products. MS didn't do that with the Xbox for instance. In fact, quite the oposite. These companies are their size exactly because their margins of profits are so massive, and shareholders would find it somewhat strange to join a market where there isn't the chance to do so.

So I welcome the competition, and hope for good things in the future (though failure is the most likely scenario).