Well it is easy to agree with you but that's what they said about Playstation and Xbox. Let's just wait and see how much money they spent on AAA games.
Playstation appeared at a time when there was huge shift in the consommation of the media (cartridge to CD), only 2 players were on the field playing the game and the European market was mostly left untouch albeit some Sega fanatics there. Meanwhile, the Xbox came when Sega was almost bitting the dust after the evident failure of the Dreamcast and it was clear back then Microsoft was targeting the NA market mainly and it worked for 2 gen as of now and haven't been too shabby with their sales in America this gen either.
The market wasn't in the same place and probably more open back then than it is now for a new competitor.
And I seriously doubt that spending mindlessly on AAA games will be the miracle solution too. At best, they'll have to prepare preparing themselves to be the third (fourth if you count Nintendo) wheel of the coach for a LONG time before a chance presents itself to grab significant market shares.
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