Ever since I finished Sun and Let's Go Eevee within the last two months, it has really made me think about my view and problem with the Pokemon series as a whole and this thread really got me thinking.
While those games were great and good respectively, in the end, they were just more of the same. They really did not do much to deviate from the usual Pokemon formula. The last time the series had any significant and notable changes and ambition was Gen 2. Pokemon is Nintendo's example and embodiment of "If it ain't broke, don't fix it." While there's nothing majorly wrong with that philosophy, the problem is after a while, the formula and series becomes stale, repetitive, and somewhat boring.
You know that scene from Thor: Ragnarok where Thor is talking to Loki about Growth and Change, that's how I feel about Pokemon. I look at Nintendo's other 1st party franchises, Mario and Zelda in particular, and the developers and teams behind them are constantly trying to raise the bar on themselves, trying different things with each entry in an effort to grow and evolve. Each new game, they try to set a new standard and reach new heights. Sometimes they'll fall flat like with 3D World or Sunshine for the Mario series, and Wind Waker or Skyward Sword (As much as I love that game to death) for Zelda. But when it pays off, it REALLY pays off (Galaxy and Odyssey for Mario; Breath of the Wild for Zelda.)
Bottom line: Mario and Zelda try to go above and beyond, whereas Pokemon tries to do just enough to get by and meet basic standards as a result, that really doesn't lead to any significant growth, if any growth at all for the series. And I think it's a damn shame, because while Pokemon sells amazing numbers as is, it could sell sooooo much more and has a lot more potential if Game Freak was willing to really invest the money, time, and new resources to make it happen, it could really benefit in the long run. It's not like they have any shortage of money right now, especially since the 20th Anniversary (Sun/Moon's record breaking launch and the Pokemon GO phenomenon). Just give it a shot.